Niche Specialization Ordinary Folk operates within the animation and post-production industry, focusing on motion design and animation services. This specialization positions them well for collaborations with brands and media companies seeking innovative visual content, opening opportunities within marketing campaigns, advertising, and media production projects.

Tech-Driven Approach The company's use of advanced tools like Amazon Web Services, Varnish, Google Analytics, and LottieFiles indicates a modern, tech-savvy operational model. This suggests potential for offering complementary technologies, software solutions, or cloud service integrations that can streamline their workflows or enhance their creative outputs.

Collaborative Potential Partnerships, such as with School of Motion, demonstrate Ordinary Folk's openness to collaborative projects and industry partnerships. There is an opportunity to develop joint ventures, educational programs, or co-branded creative initiatives that can expand their market reach and visibility.

Growing Market Engagement Although their revenue is under one million dollars, the company's active project collaborations signal ongoing demand for their services. Targeting clients in advertising, digital marketing, and content creation sectors could increase their project volume and revenue potential.

Size and Flexibility With a small team of 2-10 employees, Ordinary Folk offers agility and personalized service, appealing to clients seeking bespoke and innovative animation solutions. Positioning as a boutique studio can attract brands and agencies that prioritize quality, creativity, and close collaboration.