Brand story leverage Target boutique retailers and gallery shops that value artwork-inspired home goods, highlighting Ordinary Habit’s focus on diverse female artists and calming, design-forward products for curated spaces.

Limited collaboration Propose partnerships with artists, studios, and lifestyle brands for limited-edition sets (puzzles, pillows) to create buzz and drive premium pricing, capitalizing on their past collaboration success.

Omni-channel selling Emphasize the existing tech stack including Shopify, Apple Pay, Google Pay, and PayPal to support a seamless multi-channel shopping experience, and explore expansion into pop-ups and wholesale channels.

growth signals With revenue in the lower-mid multi-million range and investor-like traction from press coverage, pursue retail partnerships with gift, design, and lifestyle distributors seeking small, nimble brands.

engagement play Leverage email and SMS marketing capabilities (Klaviyo, Mautic, SendGrid) to run storytelling campaigns around artist spotlights and calming rituals, driving repeat purchases and higher lifetime value.