Niche Market Focus Ordinary Habit emphasizes creating calming, aesthetically pleasing products that connect users with female artists, presenting opportunities to target consumers interested in artisan, artistic, and mindfulness-oriented goods.

Expansion Through Collaborations The recent launch of limited-edition collaborations, such as the puzzle set and pillow with Studio Proba, indicates potential for cross-promotional partnerships and customized product lines to attract niche customer segments.

Digital Engagement Tools Utilization of platforms like Klaviyo and Google Tag Manager suggests strong digital marketing tactics, making it ideal to propose advanced e-commerce integrations and personalized marketing solutions.

Product Diversification With a focus on products like puzzles and pillows, there is an opportunity to expand into related lifestyle and home decor markets, appealing to consumers seeking soothing and artisanal home accents.

Growth Potential and Market Position While revenue currently ranges between one to ten million dollars and the team is small, there is substantial room for growth through strategic brand positioning, targeted campaigns, and expanding product lines within the mindful and artisan product space.