Product Expansion Lesser Evil recently launched Moonions, a new snack product. This presents an opportunity for cross-selling and upselling to existing customers while attracting new ones.

Financial Growth Potential Receiving $19M in capital financing indicates Lesser Evil's growth potential. This financial injection could be leveraged to scale operations and invest in sales and marketing strategies for increased revenue.

Partnership Opportunities With an investment from Aria Growth Partners and a partnership with Disney Fashionista, Lesser Evil has established connections in the industry. This opens doors for potential collaboration and co-marketing opportunities.

Industry Recognition Being the first snack brand to receive the Purity Award Certification and securing a significant ranking on national lists, Lesser Evil's credibility and market position are enhanced. This recognition can be leveraged to attract B2B partnerships.

Competitive Analysis Understanding the landscape with similar companies like Bobo's and Biena can provide insights into market positioning strategies. Analyzing competitors' products and customer base can help identify target segments for strategic sales efforts.