Digital Platform Growth OAN launched NurseryGuide.com in June 2026, a digital marketplace linking green industry buyers with producers, retailers and suppliers. This creates opportunities to sell advertising, premium listings, lead generation, sponsorships, and data analytics to the 700+ member network.

Events & Sponsorships Annual events like the Farwest Show and OAN conventions attract industry professionals, offering vendors and sponsors access to exhibitors, speaking slots, and targeted marketing opportunities to a national nursery audience.

Member Network A diverse membership of 700+ nursery producers, retailers, landscapers and suppliers provides a built-in market for B2B software, accounting, marketing, and procurement solutions tailored to small-to-mid-sized horticulture businesses.

Technology Stack Fit Reliance on QuickBooks, Microsoft 365 and related tools indicates openness to cloud, ERP/CRM integration, security, and analytics services that can integrate with members’ existing workflows.

Partnerships & Sponsorships Nonprofit governance and a solid revenue base suggest strong potential for sponsorships, co-branded training, awards programs, and advocacy partnerships with vendors offering member benefits and certification programs.