Policy & Advocacy OBI is a leading state business association representing over 1,600 members and actively engages with state capitol and federal agencies. This suggests opportunities to offer compliance, lobbying, policy research, and stakeholder engagement services to help members navigate regulatory changes.

Partnership Potential Active collaboration with organizations like the National Federation of Independent Business, Portland Metro Chamber, ORLA, and U.S. Chamber Foundation highlights a network-rich environment. This presents a channel for sponsorships, joint events, and membership value adds that can attract allied businesses.

Industry Events OBI runs and participates in high-visibility events such as Vision Oregon and the Coolest Thing Made in Oregon contest. These platforms can be leveraged to sell event sponsorships, exhibitor packages, and branded programs to reach a broad business audience.

Research & Publication The annual Oregon Competitiveness Book and ongoing research initiatives signal demand for data, analysis, and benchmarking services. There is potential to upsell custom research, data licensing, and consulting based on economic indicators and industry insights.

Financial Scale Reported revenue in the mid-range and a membership-driven model indicate a stable base with potential for tiered service offerings. This environment is conducive to selling premium membership benefits, enhanced digital services, and value-added memberships targeting expanding or larger-member segments.