Industry Leadership The Organic Trade Association's active involvement in major industry events such as Organic Week and Expo West positions it as a central figure in the organic market. This provides opportunities for businesses to partner with OTA for sponsorships, exhibitor collaborations, and co-branded marketing efforts to reach a targeted organic industry audience.

Market Expansion Funding With recent funding of $2.5 million aimed at unlocking export markets, there is a significant opportunity for companies in the organic sector to explore international expansion through OTA’s support, market access programs, and trade facilitation services.

Regulatory and Educational Resources OTA’s development of formulation guidance and compliance resources underlines its role in supporting brands seeking to meet organic standards. This creates a potential sales avenue for companies offering certification, compliance, and regulatory consulting or testing services.

Digital Engagement and Marketing The OTA’s extensive online presence and technology stack, including social media tools and content platforms, highlight opportunities for digital marketing agencies and tech providers to collaborate on improving industry outreach, consumer education, and brand engagement initiatives.

Strategic Partnerships OTA’s collaborations with organizations like the Non-GMO Project and SupplySide demonstrate a fertile ground for forming strategic alliances with organic product developers, certifiers, and supply chain partners, expanding market reach and credibility for new or existing organic brands.