Market Leadership Organización Corona holds a dominant position in Colombia’s construction and home products market, with potential to expand its influence into neighboring regions and capitalize on increasing infrastructure development in Latin America.

Global Expansion With 29 plants across six countries and active exports to 46 destinations, Corona demonstrates a strong international footprint, presenting opportunities to partner with local distributors and enhance global distribution channels.

Digital Engagement Corona's use of diverse digital tools like Google Analytics and Google Maps highlights an emphasis on digital marketing strategies, indicating avenues for targeted online campaigns and e-commerce growth to drive sales.

Corporate Social Responsibility The company’s recent cause-driven campaigns, such as World Oceans Day initiatives, strengthen brand loyalty and open doors for collaborations on sustainability projects with environmentally conscious consumers and organizations.

Product Diversification Operating across multiple sectors including home, construction, agriculture, and energy, Corona’s diversified product range creates cross-selling opportunities and avenues to target varied customer segments in contractor and industrial markets.