Insights

Expansion Footprint Oriental Merchant's recent expansion into Japan and its established presence in Australia, New Zealand, Europe, Canada, and the UK indicate a strategic growth approach that can be leveraged to target international retailers seeking authentic Asian products.

Product Portfolio The company's diverse brand offerings including well-known names such as Lee Kum Kee and Yeo's present opportunities to collaborate with supermarket chains and specialty stores aiming to expand their Asian groceries sections.

Technological Integration Utilization of modern tech tools like WooCommerce and Google Maps suggests an openness to digital engagement, making direct online sales channels and targeted marketing campaigns promising avenues for increasing market penetration.

Strategic Partnerships Recent partnerships such as Storite Systems for distribution center solutions highlight potential for joint ventures or expanded logistics collaborations to better serve growing demand and streamline supply chains.

Market Growth Potential With a revenue range exceeding $25 million and a focus on increasing Asian food categories, there is significant opportunity to connect with distributors and retailers eager to capitalize on the sustained global interest in Asian cuisine.

Oriental Merchant Group Tech Stack

Oriental Merchant Group uses 8 technology products and services including jsDelivr, WooCommerce, Google Maps, and more. Explore Oriental Merchant Group's tech stack below.

  • jsDelivr
    Content Delivery Network
  • WooCommerce
    E-commerce
  • Google Maps
    Maps
  • Microsoft
    Miscellaneous
  • Priority Hints
    Performance
  • reCAPTCHA
    Security
  • Pinterest
    Visual And User Generated Content Marketing
  • Conditional Fields for Contact Form 7
    Widgets

Oriental Merchant Group's Email Address Formats

Oriental Merchant Group uses at least 2 format(s):
Oriental Merchant Group Email FormatsExamplePercentage
FirstL@oriental.com.auJohnD@oriental.com.au
98%
First@oriental.com.auJohn@oriental.com.au
2%

Frequently Asked Questions

Where is Oriental Merchant Group's headquarters located?

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Oriental Merchant Group's main headquarters is located at 22-28 Compark Circuit Mulgrave, Victoria 3170 Australia. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Oriental Merchant Group's official website and social media links?

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Oriental Merchant Group's official website is au.orientalmerchant.com and has social profiles on LinkedIn.

What is Oriental Merchant Group's NAICS code?

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Oriental Merchant Group's NAICS code is 42 - Wholesale Trade.

How many employees does Oriental Merchant Group have currently?

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As of February 2026, Oriental Merchant Group has approximately 187 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Chief Human Resources Officer: C. C.Head Of Sales (ambient): A. O.Head Of Growth Enterprise: J. C.. Explore Oriental Merchant Group's employee directory with LeadIQ.

What industry does Oriental Merchant Group belong to?

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Oriental Merchant Group operates in the Wholesale industry.

What technology does Oriental Merchant Group use?

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Oriental Merchant Group's tech stack includes jsDelivrWooCommerceGoogle MapsMicrosoftPriority HintsreCAPTCHAPinterestConditional Fields for Contact Form 7.

What is Oriental Merchant Group's email format?

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Oriental Merchant Group's email format typically follows the pattern of FirstL@oriental.com.au. Find more Oriental Merchant Group email formats with LeadIQ.

When was Oriental Merchant Group founded?

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Oriental Merchant Group was founded in 1990.

Oriental Merchant Group

WholesaleVictoria, Australia51-200 Employees

Oriental Merchant is a leading importer and distributor of authentic Asian groceries, supplying supermarkets (Coles, Woolworths, independent grocery stores) with brands (such as O-Bento, ABC, Lee Kum Kee, Valcom, Yeo's) that are familiar throughout the Asia Pacific.  We are proud of what we have achieved in growing Asian food categories in Australia where we have a presence nationally, as well in New Zealand, Europe, Canada, Japan and the UK.

Section iconCompany Overview

Headquarters
22-28 Compark Circuit Mulgrave, Victoria 3170 Australia
NAICS Code
42 - Wholesale Trade
Founded
1990
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Oriental Merchant Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Oriental Merchant Group's revenue is estimated to be in the range of $25M$50M

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