Brand Diversification The Hershey Company boasts a portfolio of over 90 brands worldwide, including iconic names like Hershey's, Reese's, and Kit Kat. Leveraging this diverse brand portfolio can open up sales opportunities across different consumer segments and markets.

Tech Integration With a tech stack that includes Azure Databricks and Microsoft Power BI, Hershey demonstrates a commitment to cutting-edge technology. Using these tools for data analytics and business intelligence can provide valuable insights for targeting potential sales leads and optimizing marketing strategies.

Strategic Partnerships Recent partnerships, such as with VitaKey Inc., showcase Hershey's focus on collaboration. Exploring co-marketing opportunities with such partners can help expand reach and potentially introduce products to new customer bases.

Investor Interest Multiple investments from firms like Raymond James and Proficio Capital Partners indicate a vote of confidence in Hershey's growth potential. Leveraging this investor interest can signal stability and growth prospects to potential partners or clients.

Celebrity Endorsements The launch of a new Celebrity Spokesperson for the Skinny Pop brand suggests a marketing strategy aimed at increasing brand visibility and consumer engagement. Capitalizing on such high-profile endorsements can drive brand awareness and potentially boost sales.