Strong Brand Portfolio With over 70 iconic brands such as HERSHEY'S, REESE'S, and KIT KAT, The Hershey Company has a diversified product lineup that appeals to a broad consumer base, providing opportunities to upsell and cross-promote related products and seasonal offerings.

Innovative Product Launches Recent launches including mini candies for Easter, limited edition holiday Reese’s, and Shaq-A-Licious Gummies demonstrate Hershey’s focus on seasonal and innovative product strategies, creating opportunities to introduce complementary items and seasonal promotions.

Digital Marketing Presence Hershey’s deployment of advanced digital marketing tools such as Adobe Marketing Cloud and 3D CTV mastheads indicates a strong emphasis on digital engagement, opening avenues for targeted marketing solutions, influencer collaborations, and digital ad services.

Growth and Financial Stability With revenues ranging from $1 billion to over $10 billion and a recent funding of $2 billion, Hershey’s financial stability provides a solid foundation for exploring strategic partnerships, technology integrations, and supply chain improvements.

Community and Sustainability Focus Hershey’s longstanding commitment to social responsibility and community support, including educational initiatives, suggests opportunities for collaborations in sustainability projects, social impact campaigns, and corporate responsibility solutions.