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Strategic Partnership Expansion Oriental Trading Company recently partnered with companies like Morris Costumes LLC, Mindware, SmileMakers, The Crafting Chicks, and Husqvarna Group. Leveraging these strategic partnerships can lead to cross-selling opportunities, expanded product offerings, and increased market reach.

Growing Customer Base With a diverse range of products including party supplies, toys, crafts, and educational toys, Oriental Trading appeals to a wide customer base including individuals, nonprofits, churches, schools, and businesses. Targeted outreach and tailored marketing strategies can help tap into various customer segments for increased sales.

Market Expansion Opportunities Oriental Trading's acquisition of MindWare and SmileMakers has opened up avenues in the educational toys and healthcare promotion product markets. Capitalizing on these new market segments through targeted campaigns, product bundling, and promotional offers can drive sales growth.

Innovative Product Launches From DIY napkin rings to LEGO plates, Oriental Trading consistently launches new and innovative products. Leveraging these unique offerings to create buzz, drive engagement, and attract new customers can result in increased sales and brand visibility.

Digital Marketing Opportunities With a tech stack including Amazon Advertising, Tableau, and Qualtrics, Oriental Trading has the tools for data-driven digital marketing strategies. Utilizing these tools for targeted advertising, personalized campaigns, and seamless customer experiences can boost online sales and conversions.

Similar companies to Oriental Trading Company, A Berkshire Hathaway Company

Oriental Trading Company, A Berkshire Hathaway Company Tech Stack

Oriental Trading Company, A Berkshire Hathaway Company uses 8 technology products and services including Amazon Advertising, Tableau, Corel, and more. Explore Oriental Trading Company, A Berkshire Hathaway Company's tech stack below.

  • Amazon Advertising
    Advertising
  • Tableau
    Business Intelligence
  • Corel
    Communication And Collaboration
  • Microsoft Word
    Editors
  • Oracle Fusion
    IT Infrastructure
  • Knockout.js
    Javascript Frameworks
  • YUI
    Javascript Libraries
  • Qualtrics
    Online Form Builders

Media & News

Oriental Trading Company, A Berkshire Hathaway Company's Email Address Formats

Oriental Trading Company, A Berkshire Hathaway Company uses at least 2 format(s):
Oriental Trading Company, A Berkshire Hathaway Company Email FormatsExamplePercentage
FLast@oriental.comJDoe@oriental.com
97%
FirstL@oriental.comJohnD@oriental.com
2%
FMiddleLast@oriental.comJMichaelDoe@oriental.com
1%
FLast@orientaltrading.comJDoe@orientaltrading.com
94%
First_Last@orientaltrading.comJohn_Doe@orientaltrading.com
3%
Last@orientaltrading.comDoe@orientaltrading.com
2%
FirstLast@orientaltrading.comJohnDoe@orientaltrading.com
1%

Frequently Asked Questions

Where is Oriental Trading Company, A Berkshire Hathaway Company's headquarters located?

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Oriental Trading Company, A Berkshire Hathaway Company's main headquarters is located at 5455 South 90th Street Omaha, Nebraska 68127 US. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is Oriental Trading Company, A Berkshire Hathaway Company's phone number?

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You can contact Oriental Trading Company, A Berkshire Hathaway Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Oriental Trading Company, A Berkshire Hathaway Company's official website and social media links?

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Oriental Trading Company, A Berkshire Hathaway Company's official website is orientaltrading.com and has social profiles on LinkedIn.

How much revenue does Oriental Trading Company, A Berkshire Hathaway Company generate?

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As of September 2024, Oriental Trading Company, A Berkshire Hathaway Company's annual revenue reached $750M.

What is Oriental Trading Company, A Berkshire Hathaway Company's NAICS code?

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Oriental Trading Company, A Berkshire Hathaway Company's NAICS code is 451120 - Hobby, Toy, and Game Stores.

How many employees does Oriental Trading Company, A Berkshire Hathaway Company have currently?

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As of September 2024, Oriental Trading Company, A Berkshire Hathaway Company has approximately 1K employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Chief Marketing And Merchandising Officer: B. M.Chief Financial Officer: M. N.Vice President Of Fulfillment Center Operations: C. P.. Explore Oriental Trading Company, A Berkshire Hathaway Company's employee directory with LeadIQ.

What industry does Oriental Trading Company, A Berkshire Hathaway Company belong to?

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Oriental Trading Company, A Berkshire Hathaway Company operates in the Retail industry.

What technology does Oriental Trading Company, A Berkshire Hathaway Company use?

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Oriental Trading Company, A Berkshire Hathaway Company's tech stack includes Amazon AdvertisingTableauCorelMicrosoft WordOracle FusionKnockout.jsYUIQualtrics.

What is Oriental Trading Company, A Berkshire Hathaway Company's email format?

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Oriental Trading Company, A Berkshire Hathaway Company's email format typically follows the pattern of . Find more Oriental Trading Company, A Berkshire Hathaway Company email formats with LeadIQ.

When was Oriental Trading Company, A Berkshire Hathaway Company founded?

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Oriental Trading Company, A Berkshire Hathaway Company was founded in 1932.
Oriental Trading Company, A Berkshire Hathaway Company

Oriental Trading Company, A Berkshire Hathaway Company

RetailNebraska, United States1001-5000 Employees

Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special.

With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. 

Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999.

In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. 

For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!

Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.

Section iconCompany Overview

Headquarters
5455 South 90th Street Omaha, Nebraska 68127 US
Phone number
NAICS Code
451120 - Hobby, Toy, and Game Stores
Founded
1932
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Oriental Trading Company, A Berkshire Hathaway Company's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Oriental Trading Company, A Berkshire Hathaway Company's revenue is in the range of $100M$1B

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