Insights

Diverse Product Portfolio With over 40,000 unique products spanning party supplies, toys, crafts, and fundraising items, Oriental Trading offers extensive cross-selling opportunities by customizing product bundles and promotional campaigns tailored to specific customer segments such as schools, nonprofits, and healthcare providers.

Strategic Acquisitions The company's recent acquisitions of Morris Costumes and MindWare expand their inventory and market reach, creating opportunities to upsell complementary products such as costumes and educational toys to existing customers and explore new niche markets within entertainment and educational sectors.

Strong Digital Presence Recognition as a top online retailer and the adoption of advanced tech tools like Tableau and SAP suggest a robust digital infrastructure, enabling targeted marketing initiatives and personalized shopping experiences that can boost online sales and customer engagement.

Market Leadership Positioned as the nation’s largest direct retailer of value-priced party supplies and a key player in fundraising products, there is potential to leverage their market leadership status by expanding reach into corporate event planning, large-scale celebrations, and custom promotional programs.

Customer Satisfaction Focus Consistently recognized for excellent customer service, Oriental Trading’s reputation provides a foundation to develop loyalty programs and discounts for repeat business, while also targeting new markets such as corporate clients seeking reliable event and promotional solutions.

Similar companies to Oriental Trading Company, A Berkshire Hathaway Company

Oriental Trading Company, A Berkshire Hathaway Company Tech Stack

Oriental Trading Company, A Berkshire Hathaway Company uses 8 technology products and services including Tableau Desktop, Adobe Photoshop, Docker, and more. Explore Oriental Trading Company, A Berkshire Hathaway Company's tech stack below.

  • Tableau Desktop
    Advanced Analytics And Data Science
  • Adobe Photoshop
    Cad & Graphics
  • Docker
    Containerization
  • Microsoft Outlook
    Email
  • Wireshark
    IT Infrastructure Monitoring
  • Hammer.js
    Javascript Libraries
  • Bluecore
    Marketing Automation
  • SAP Maintenance, Repair, and Overhaul
    Operations

Media & News

Oriental Trading Company, A Berkshire Hathaway Company's Email Address Formats

Oriental Trading Company, A Berkshire Hathaway Company uses at least 2 format(s):
Oriental Trading Company, A Berkshire Hathaway Company Email FormatsExamplePercentage
FLast@oriental.comJDoe@oriental.com
97%
FirstL@oriental.comJohnD@oriental.com
2%
FirstLast@oriental.comJohnDoe@oriental.com
1%
FLast@orientaltrading.comJDoe@orientaltrading.com
94%
First_Last@orientaltrading.comJohn_Doe@orientaltrading.com
3%
Last@orientaltrading.comDoe@orientaltrading.com
2%
FirstL@orientaltrading.comJohnD@orientaltrading.com
1%

Frequently Asked Questions

What is Oriental Trading Company, A Berkshire Hathaway Company's phone number?

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You can contact Oriental Trading Company, A Berkshire Hathaway Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Oriental Trading Company, A Berkshire Hathaway Company's official website and social media links?

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Oriental Trading Company, A Berkshire Hathaway Company's official website is orientaltrading.com and has social profiles on LinkedIn.

How much revenue does Oriental Trading Company, A Berkshire Hathaway Company generate?

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As of December 2025, Oriental Trading Company, A Berkshire Hathaway Company's annual revenue is estimated to be $4M.

What is Oriental Trading Company, A Berkshire Hathaway Company's NAICS code?

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Oriental Trading Company, A Berkshire Hathaway Company's NAICS code is 44-45 - Retail Trade.

How many employees does Oriental Trading Company, A Berkshire Hathaway Company have currently?

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As of December 2025, Oriental Trading Company, A Berkshire Hathaway Company has approximately 1.1K employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: S. E.Ceo: B. C.Chief Marketing And Merchandising Officer: B. M.. Explore Oriental Trading Company, A Berkshire Hathaway Company's employee directory with LeadIQ.

What industry does Oriental Trading Company, A Berkshire Hathaway Company belong to?

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Oriental Trading Company, A Berkshire Hathaway Company operates in the Retail industry.

What technology does Oriental Trading Company, A Berkshire Hathaway Company use?

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Oriental Trading Company, A Berkshire Hathaway Company's tech stack includes Tableau DesktopAdobe PhotoshopDockerMicrosoft OutlookWiresharkHammer.jsBluecoreSAP Maintenance, Repair, and Overhaul.

What is Oriental Trading Company, A Berkshire Hathaway Company's email format?

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Oriental Trading Company, A Berkshire Hathaway Company's email format typically follows the pattern of FLast@oriental.com. Find more Oriental Trading Company, A Berkshire Hathaway Company email formats with LeadIQ.

When was Oriental Trading Company, A Berkshire Hathaway Company founded?

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Oriental Trading Company, A Berkshire Hathaway Company was founded in 1932.

Oriental Trading Company, A Berkshire Hathaway Company

RetailNebraska, United States1001-5000 Employees

Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special.

With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. 

Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999.

In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. 

For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!

Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1932
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Oriental Trading Company, A Berkshire Hathaway Company's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Oriental Trading Company, A Berkshire Hathaway Company's revenue is estimated to be in the range of $1B$10B

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