Insights

Diverse Product Portfolio With over 40,000 unique products spanning party supplies, toys, crafts, and fundraising items, there are extensive cross-selling opportunities across different customer segments, including schools, nonprofits, and retail outlets seeking themed and seasonal items.

Expanding Customer Base Recent acquisitions and partnerships, such as Morris Costumes and collaborations with brands like Crafting Chicks, indicate growing opportunities to tap into specialized markets like costumes, DIY crafts, and customized party products for various demographics.

Strong Market Position As a leading online retailer recognized among the top 100 Internet Retailers and top 20 Internet Retailers for customer satisfaction, the company is well-positioned to upsell premium or exclusive product lines to loyal customers and capitalize on its reputation.

Innovation & Branding The creation of new brands such as Marry Me, Fun365, and CustomFun365 exemplifies a focus on personalized and innovative solutions, opening doors to targeted marketing campaigns and customized product offerings to boost sales in niche markets.

Digital & E-Commerce Excellence Utilizing a robust tech stack and a history of digital transformation since 1999, the company is well-equipped to leverage online channels for targeted marketing, seasonal promotions, and product launches, enhancing cross-sell and upsell opportunities across all customer touchpoints.

Oriental Trading Company Tech Stack

Oriental Trading Company uses 8 technology products and services including Ansible, Cloudflare CDN, Atlassian Jira, and more. Explore Oriental Trading Company's tech stack below.

  • Ansible
    Configuration Management
  • Cloudflare CDN
    Content Delivery Network
  • Atlassian Jira
    Issue Trackers
  • IBM
    IT
  • Windows XP
    Operating Systems
  • Open Systems
    Security
  • Tealium
    Tag Management
  • TestingBot
    Testing And Qa

Media & News

Oriental Trading Company's Email Address Formats

Oriental Trading Company uses at least 2 format(s):
Oriental Trading Company Email FormatsExamplePercentage
FLast@oriental.comJDoe@oriental.com
97%
FirstL@oriental.comJohnD@oriental.com
2%
FirstLast@oriental.comJohnDoe@oriental.com
1%
FLast@orientaltrading.comJDoe@orientaltrading.com
94%
First_Last@orientaltrading.comJohn_Doe@orientaltrading.com
3%
Last@orientaltrading.comDoe@orientaltrading.com
2%
FirstL@orientaltrading.comJohnD@orientaltrading.com
1%

Frequently Asked Questions

Where is Oriental Trading Company's headquarters located?

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Oriental Trading Company's main headquarters is located at 5455 South 90th Street Omaha, Nebraska 68137 US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Oriental Trading Company's phone number?

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You can contact Oriental Trading Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Oriental Trading Company's official website and social media links?

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Oriental Trading Company's official website is orientaltrading.com and has social profiles on LinkedIn.

How much revenue does Oriental Trading Company generate?

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As of October 2025, Oriental Trading Company's annual revenue is estimated to be $4M.

What is Oriental Trading Company's NAICS code?

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Oriental Trading Company's NAICS code is 44-45 - Retail Trade.

How many employees does Oriental Trading Company have currently?

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As of October 2025, Oriental Trading Company has approximately 933 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: S. E.Chief Marketing And Merchandising Officer: B. M.Chief People Officer: L. H.. Explore Oriental Trading Company's employee directory with LeadIQ.

What industry does Oriental Trading Company belong to?

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Oriental Trading Company operates in the Retail industry.

What technology does Oriental Trading Company use?

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Oriental Trading Company's tech stack includes AnsibleCloudflare CDNAtlassian JiraIBMWindows XPOpen SystemsTealiumTestingBot.

What is Oriental Trading Company's email format?

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Oriental Trading Company's email format typically follows the pattern of FLast@oriental.com. Find more Oriental Trading Company email formats with LeadIQ.

When was Oriental Trading Company founded?

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Oriental Trading Company was founded in 1932.
Oriental Trading Company

Oriental Trading Company

RetailNebraska, United States501-1000 Employees

Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special.

With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. 

Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999.

In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. 

For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!

Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.

Section iconCompany Overview

Headquarters
5455 South 90th Street Omaha, Nebraska 68137 US
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1932
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Oriental Trading Company's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Oriental Trading Company's revenue is estimated to be in the range of $1B$10B

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