Insights

Strategic Acquisition Oriental Trading Company's recent acquisition of assets from Morris Costumes LLC presents a strategic opportunity to tap into a new customer base and expand product offerings, leveraging the acquired inventory valued at $50M.

Partnership Collaboration The partnership with The Crafting Chicks to create Patriotic Deck showcases a successful collaboration model that can be replicated with other influencers or brands to introduce themed product lines and increase market reach.

Product Diversification Launching innovative products like DIY Leafy Beaded Faux Leather Napkin Rings and LEGO plates demonstrates Oriental Trading's commitment to diversifying its product portfolio, opening avenues for cross-selling opportunities and catering to different customer segments' preferences.

Market Expansion Oriental Trading's distribution agreement with Husqvarna Group signifies a movement towards expanding product categories beyond party supplies into construction-related equipment, presenting an opportunity to tap into new markets and target B2B customers in the construction industry.

Brand Collaboration The acquisition of Mindware and SmileMakers aligns with Oriental Trading's mission to offer value-priced party supplies and educational toys, creating potential for collaborative branding opportunities that can enhance brand visibility and attract a wider customer base.

Oriental Trading Company Tech Stack

Oriental Trading Company uses 8 technology products and services including Corel, Akamai, Kronos, and more. Explore Oriental Trading Company's tech stack below.

  • Corel
    Communication And Collaboration
  • Akamai
    Content Delivery Network
  • Kronos
    Human Resource Management System
  • Microsoft Active Directory
    Identity And Access Management
  • Qualtrics
    Online Form Builders
  • Akamai mPulse
    Real User Monitoring
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management

Media & News

Oriental Trading Company's Email Address Formats

Oriental Trading Company uses at least 2 format(s):
Oriental Trading Company Email FormatsExamplePercentage
FLast@oriental.comJDoe@oriental.com
97%
FirstL@oriental.comJohnD@oriental.com
2%
Last@oriental.comDoe@oriental.com
1%
FLast@orientaltrading.comJDoe@orientaltrading.com
94%
First_Last@orientaltrading.comJohn_Doe@orientaltrading.com
3%
Last@orientaltrading.comDoe@orientaltrading.com
2%
FirstL@orientaltrading.comJohnD@orientaltrading.com
1%

Frequently Asked Questions

Where is Oriental Trading Company's headquarters located?

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Oriental Trading Company's main headquarters is located at 5455 South 90th Street Omaha, Nebraska 68127 US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Oriental Trading Company's phone number?

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You can contact Oriental Trading Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Oriental Trading Company's official website and social media links?

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Oriental Trading Company's official website is orientaltrading.com and has social profiles on LinkedIn.

How much revenue does Oriental Trading Company generate?

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As of July 2025, Oriental Trading Company's annual revenue reached $750M.

What is Oriental Trading Company's NAICS code?

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Oriental Trading Company's NAICS code is 44-45 - Retail Trade.

How many employees does Oriental Trading Company have currently?

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As of July 2025, Oriental Trading Company has approximately 1K employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: S. E.Chief Marketing And Merchandising Officer: B. M.Chief Financial Officer: M. N.. Explore Oriental Trading Company's employee directory with LeadIQ.

What industry does Oriental Trading Company belong to?

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Oriental Trading Company operates in the Retail industry.

What technology does Oriental Trading Company use?

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Oriental Trading Company's tech stack includes CorelAkamaiKronosMicrosoft Active DirectoryQualtricsAkamai mPulsereCAPTCHAGoogle Tag Manager.

What is Oriental Trading Company's email format?

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Oriental Trading Company's email format typically follows the pattern of . Find more Oriental Trading Company email formats with LeadIQ.

When was Oriental Trading Company founded?

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Oriental Trading Company was founded in 1932.
Oriental Trading Company

Oriental Trading Company

RetailNebraska, United States1001-5000 Employees

Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special.

With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. 

Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999.

In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. 

For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!

Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.

Section iconCompany Overview

Headquarters
5455 South 90th Street Omaha, Nebraska 68127 US
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1932
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Oriental Trading Company's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Oriental Trading Company's revenue is in the range of $100M$1B

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