Award-winning credibility Leverage the brewery’s recognition from the Great American Beer Festival and California Craft Brewers Cup to open conversations with distributors and retailers, highlighting proven quality to shorten sales cycles.

Employee owned advantage Position the employee-owned model as a differentiator for potential partners, suggesting stability, long-term commitment, and aligned incentives that can translate into reliable supply and collaborative promotions.

Regional reach Focus on Northern California distribution strength and self-distribution capabilities to approach local retailers, bars, and on-premise accounts with a strong local-first story and flexible terms.

Sibling fit Target collaborations with similarly sized craft brands and regional chains that align with Original Pattern’s scale, offering co-branding, shared promotions, and cross-merchandising opportunities.

Digital readiness Utilize the Squarespace commerce setup and online presence to propose digital partnership programs, online ordering, and wholesale storefronts to streamline orders for trade customers.