Growth potential Origo Group operates in market research with a revenue range of 10M to 25M and a headcount of 51-200. This indicates room for scaling services, especially for larger commercial clients seeking broader insights and more robust methodologies.

Expansion readiness With offices in Stockholm, Gothenburg, and Linköping and a multi-disciplined team of consultants, statisticians, and analysts, Origo is well-positioned to offer geographically expanded projects and cross-office collaboration for national or EU-wide studies.

Tech-enabled Utilizing a modern tech stack including WordPress, SAP, Google Cloud, Microsoft Azure, and analytics tools like Piwik suggests opportunities to upsell advanced analytics services, data security assessments, and cloud-based research platforms to clients.

Partnership momentum Recent collaboration with Kogenta signals openness to strategic partnerships. This could be leveraged to co-sell integrated solutions, combining technology partners with Origo’s insight offerings to win larger deals.

Decision support focus Aimed at helping decision-makers in business and society by delivering actionable insights on customer sentiment, market trends, brand perception, and employee satisfaction. This aligns with opportunities to sell ongoing-monitoring or quarterly insight programs to maintain ongoing client engagement.