Energy retrofit potential Orion Lighting Solutions specializes in facility audits, retrofits, and energy efficiency upgrades for a wide range of commercial properties. This presents a clear sales opportunity to engage facilities managers and procurement leads on comprehensive lighting modernization projects that reduce energy use and improve light quality.

Incentives guidance The company offers reporting and analysis to navigate incentives and rebates. This creates a sales angle to position OLS as a turnkey partner who not only designs and retrofits but also secures financial incentives, accelerating project approvals and improving ROI for customers.

Lumen Squad expertise With a trained team of energy experts and a track record spanning over a decade across multiple property types, there is an opportunity to upsell advanced lighting controls, better lamp/fixture technology, and maintenance services to existing clients seeking higher performance and reliability.

Midwest expansion Two Midwest locations and a process that emphasizes consult, retrofit, and supply position OLS for regional growth. Targeted outreach to nearby facilities in manufacturing, hospitality, and multifamily sectors could yield incremental project opportunities and faster onboarding.

Digital presence leverage The tech stack indicates a modern online storefront and CRM-enabled experience. Sales playbooks can leverage digital marketing, inbound inquiries, and content on energy savings, audits, and incentives to generate qualified leads and shorten the sales cycle.