Niche SMB Focus Target small- to medium-sized businesses and non-profits seeking outsourced IT strategy and hands-on web development. Ottenhoff’s experience with customized technology services for SMBs presents opportunities in planning, infrastructure, security, staffing, and purchasing to expand clients' digital presence.

Web Solutions Expertise Leverage their emphasis on content managed websites, e-commerce, and social communities to cross-sell website redesigns, CMS migrations, and integration with marketing automation platforms for clients looking to upgrade online engagement and conversions.

Hosting and Data Center Explore managed hosting, email, and colocation services as add-ons for existing clients or referrals, highlighting Marina del Rey facilities and enterprise-grade equipment to win customers needing reliable, scalable hosting with security considerations.

Tech Stack Leverage Position services around PHP/MySQL, CodeIgniter, Nginx, and modern front-end practices (PWA, jQuery) to offer modern, standards-compliant web apps, performance optimization, and ongoing maintenance contracts.

Strategic IT Planning Promote outsourcing of IT strategic planning for small businesses and non-profits, including infrastructure, security, and purchasing guidance, as a pathway to multi-year engagements and recurring revenue through ongoing advisory and implementation work.