Niche Roundabouts Ourston specializes exclusively in roundabout research, policy, planning, education and design, indicating a strong potential for targeted roundabout projects, policy consulting and training engagements.

North America Focus With operations across North America and a deep library of roundabout expertise, there is a clear sales opportunity to align with municipalities and agencies undertaking urban modernization and traffic calming initiatives.

SMB/Boutique Scale A very small team size suggests high specialization and fast responsiveness, presenting a compelling value proposition for agencies seeking expert, nimble roundabout design partnerships rather than large, multi-disciplinary firms.

Strategic Partnerships Consider collaboration with larger civil engineering firms or transportation consultancies that need specialized roundabout capability to augment bids for public works, state DOTs and municipal projects.

Digital Presence Current tech stack and online footprint offer opportunities to upsell digital design tools, training, webinars or policy guidance services to expand revenue streams beyond traditional design work.