OUTLETCITY AG Email Format
Retail Apparel and FashionBaden-Württemberg, Germany201-500 Employees
OUTLETCITY AG operates in the apparel and fashion retail sector and is based in Metzingen, in the Baden-Württemberg region of Germany. It describes itself as the administrator of Outletcity Metzingen and as a pioneer of omnichannel retail, asserting that it operates the world's first omnichannel outlet. It runs an online shop that has been active since 2012, hosting about 350 brands, and it integrates this with a dedicated app and loyalty program to unify online and in-store shopping. Its physical center features more than 170 premium and luxury brands. It attracts over 4.5 million visitors annually from around the world and employs several hundred people. In 2025, the company appointed a new Destination Marketing & Partnership Manager to strengthen its marketing and partnerships.