Omnichannel Leadership OUTLETCITY AG operates as Europe's largest and an innovative omnichannel outlet with a strong online presence, attracting over 4.5 million visitors annually. This multi-channel approach offers extensive cross-selling and upselling opportunities across digital and physical touchpoints to boost sales and customer engagement.

Premium Brand Portfolio Hosting over 170 luxury and premium brands and maintaining a digital marketplace with around 350 brands, OUTLETCITY AG presents a compelling platform for brands seeking to expand their presence in a high-traffic luxury outlet environment, creating potential partnerships for exclusive collaborations and marketing campaigns.

Growing Market Presence Recent strategic hires, such as a Destination Marketing & Partnership Manager, indicate a focus on expanding global market appeal and strengthening brand alliances. This creates sales opportunities through targeted marketing efforts and new partnership development in key international markets.

Engaged Customer Base With a digital ecosystem that includes an app and a dedicated member club, OUTLETCITY AG fosters community engagement and customer loyalty, providing a personalized shopping experience that opens avenues for personalized marketing, premium upsell strategies, and loyalty program partnerships.

Tech-Driven Innovation Utilizing advanced digital tools such as Google Tag Manager, Algolia, and TikTok Pixel, OUTLETCITY AG demonstrates a readiness to leverage data-driven marketing. This offers opportunities for innovative advertising solutions, targeted campaigns, and tech integrations with brands aiming to enhance their digital footprint and sales performance.