Customisation potential Merchant 1948 introduced Made For Me, a made-to-order shoe customization service. This presents a sales opportunity to upsell bespoke designs, premium materials, and personalized packaging to existing customers and across their stores in New Zealand and Australia.

Social impact Numerous Young Hearts Project initiatives and charitable donations tied to Deuce shoes position the brand as socially responsible. This creates openings for partnerships with NGOs, cause marketing collaborations, and co-branded campaigns that resonate with values-driven consumers.

Omnichannel growth The company operates 40+ stores across NZ and Australia and has implemented online product listings and digital campaigns. There is potential to accelerate omnichannel selling through integrated online–in-store experiences, click-and-collect, and targeted digital promotions.

Tech-enabled marketing Active use of Google Ads, Microsoft Advertising, Algolia, and Intercom indicates readiness for advanced digital marketing partnerships. Opportunities exist for optimized audience segmentation, retargeting, and enhanced customer engagement through chat and CRM-driven campaigns.

Brand expansion With multiple brands (Merchant 1948, Mi Piaci, Overland, Deuce) and a strong awards-backed culture, there’s room to expand product collaborations, limited editions, and cross-brand bundles to attract new customer segments and drive higher average order value.