Custom Footwear Leverage Merchant 1948’s Made For Me made-to-order service to upsell personalised footwear options to customers seeking unique styles, potentially expanding into limited runs or partnerships with designers to drive higher average order values.

Regional Expansion Capitalise on the existing 40 plus stores across Australia and New Zealand by offering wholesale partnerships or shop-in-shop experiences with strategic retailers, increasing brand reach and creating cross-promotional sales channels.

Social Impact Explore collaborations around the Young Hearts Project and other charitable initiatives to position products as purpose-driven purchases, unlocking cause marketing campaigns that can boost customer loyalty and drive higher conversion.

Tech Enabled Integrate or upsell e-commerce enhancements using the current tech stack (Klaviyo, Yotpo, Foursixty) to strengthen email, reviews, and social proof, driving personalized promotions and repeat purchases.

Employee Engagement Promote store-level events and ambassador programs that translate into experiential marketing, allowing sales teams to capture data, collect feedback, and convert engaged customers through in-store experiences and loyalty sign-ups.