Insights

Growing Market Presence With over 40 stores across Australia and New Zealand, Overland Footwear Group demonstrates a significant regional footprint that can be expanded further through strategic partnerships and wholesale opportunities to boost sales.

Innovative Customization The recent launch of 'Made For Me', a made-to-order shoe customization service, opens avenues for personalized product offerings, attracting customers seeking unique, tailored footwear, and presenting a potential upsell or premium product line.

Strong Community Engagement Initiatives like the Young Hearts Project and charitable collaborations can be leveraged to develop co-branded collections with socially responsible brands or organizations, enhancing brand loyalty and expanding customer reach.

Digital Engagement Opportunities Utilizing their current tech stack including Klaviyo and Yotpo, the company can further optimize email marketing, reviews, and online personalization, increasing online sales and customer lifetime value while capturing valuable consumer data.

Brand Differentiation through Sustainability Given their focus on positive culture and quality craftsmanship, overland can emphasize sustainable practices and eco-friendly materials in their product lines, appealing to environmentally conscious consumers and opening new retail and wholesale channels.

Similar companies to Overland Footwear Group (Merchant 1948 and Mi Piaci)

Overland Footwear Group (Merchant 1948 and Mi Piaci) Tech Stack

Overland Footwear Group (Merchant 1948 and Mi Piaci) uses 8 technology products and services including Breezy HR, Adobe Photoshop, Foursixty, and more. Explore Overland Footwear Group (Merchant 1948 and Mi Piaci)'s tech stack below.

  • Breezy HR
    Applicant Tracking Systems
  • Adobe Photoshop
    Cad & Graphics
  • Foursixty
    Content Management System
  • Modernizr
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • script.aculo.us
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Yotpo Reviews
    Online Review Management

Media & News

Overland Footwear Group (Merchant 1948 and Mi Piaci)'s Email Address Formats

Overland Footwear Group (Merchant 1948 and Mi Piaci) uses at least 2 format(s):
Overland Footwear Group (Merchant 1948 and Mi Piaci) Email FormatsExamplePercentage
First.Last@merchant1948.co.nzJohn.Doe@merchant1948.co.nz
95%
F_Last@merchant1948.co.nzJ_Doe@merchant1948.co.nz
3%
First@merchant1948.co.nzJohn@merchant1948.co.nz
2%

Frequently Asked Questions

Where is Overland Footwear Group (Merchant 1948 and Mi Piaci)'s headquarters located?

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Overland Footwear Group (Merchant 1948 and Mi Piaci)'s main headquarters is located at New Zealand. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Overland Footwear Group (Merchant 1948 and Mi Piaci)'s official website and social media links?

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Overland Footwear Group (Merchant 1948 and Mi Piaci)'s official website is merchant1948.com and has social profiles on LinkedIn.

What is Overland Footwear Group (Merchant 1948 and Mi Piaci)'s SIC code NAICS code?

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Overland Footwear Group (Merchant 1948 and Mi Piaci)'s SIC code is 5139 - Footwear NAICS code is 44-45 - Retail Trade.

How many employees does Overland Footwear Group (Merchant 1948 and Mi Piaci) have currently?

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As of April 2026, Overland Footwear Group (Merchant 1948 and Mi Piaci) has approximately 223 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Financial Officer: R. T.Head Of People And Culture: A. R.Head Of Marketing, Creative & Digital: S. C.. Explore Overland Footwear Group (Merchant 1948 and Mi Piaci)'s employee directory with LeadIQ.

What industry does Overland Footwear Group (Merchant 1948 and Mi Piaci) belong to?

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Overland Footwear Group (Merchant 1948 and Mi Piaci) operates in the Retail industry.

What technology does Overland Footwear Group (Merchant 1948 and Mi Piaci) use?

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Overland Footwear Group (Merchant 1948 and Mi Piaci)'s tech stack includes Breezy HRAdobe PhotoshopFoursixtyModernizrUnderscore.jsscript.aculo.usKlaviyoYotpo Reviews.

What is Overland Footwear Group (Merchant 1948 and Mi Piaci)'s email format?

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Overland Footwear Group (Merchant 1948 and Mi Piaci)'s email format typically follows the pattern of First.Last@merchant1948.co.nz. Find more Overland Footwear Group (Merchant 1948 and Mi Piaci) email formats with LeadIQ.

Overland Footwear Group (Merchant 1948 and Mi Piaci)

RetailNew Zealand201-500 Employees

We’re a New Zealand family owned and operated footwear retailer and manufacturer, built on a passion for shoes and people.  Our positive, supportive & fun values-based culture has seen us win multiple awards; we’ve been a finalist in the NZ Best Workplaces awards for the past 15 years and overall winners for 2012, 2013, 2017, 2018 & 2019!

We have 40+ stores across Australia and New Zealand and a team of 400+ passionate people who live our purpose, ‘Inspiring Soles’ daily. Our much-loved brands Merchant 1948, Mi Piaci, Overland and Deuce have a reputation for beautifully designed, curated quality footwear collections and for creating warm and engaging in-store customer experiences 

We focus on offering a positive and empowering environment; creating a sense of belonging where our people can develop, grow, feel valued, connected and are recognised. With our talented and high performing teams there’s always something for us to celebrate, big or small we celebrate it all! 

We’re big on communicating & feedback with all team encourage to be giving feedback and open to receiving it.  Working with us you can expect to know what’s going on and be listened to!

Section iconCompany Overview

Headquarters
New Zealand
SIC Code
5139 - Footwear
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Overland Footwear Group (Merchant 1948 and Mi Piaci)'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Overland Footwear Group (Merchant 1948 and Mi Piaci)'s revenue is estimated to be in the range of $10M$25M

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