Wholesale Advantage Position Owen Carpet as a cost-saving wholesale partner for builders, remodelers, property managers, and small installers by emphasizing bulk pricing across carpet, vinyl, laminate, hardwood and tile. Target mid-market trade buyers who value discount pricing over retail.

Trade Partnerships Develop and nurture installer and contractor relationships to win repeat business and improve project close rates, positioning Owen as the go-to source for both materials and aligned procurement.

Credibility Leverage Use the NBC Today Show feature as a credibility asset in outreach and marketing, enabling targeted campaigns to trade buyers seeking reliable, proven wholesale flooring suppliers.

Product Bundling Highlight breadth of product lines—carpet, vinyl, laminate, hardwood, and tile—to position Owen as a single-source flooring supplier and create bundled quotes or trade-ready catalogs to increase order value.

Regional Growth Differentiate from big-box retailers with a trade-focused value proposition and regional service in Georgia; consider a streamlined B2B e-commerce portal to simplify quotes, bulk orders, and repeat purchases by contractors and property managers.