Local service growth Family-owned, multi-location servicing Northern, Mid and Central Michigan with expansion plans (Gaylord location). Opportunity to upsell regional water treatment services, maintenance contracts, and remote monitoring for a growing customer base.

Comprehensive offerings Capabilities to service all makes and models of water treatment equipment, including reverse osmosis, water softeners, filtration, and bottled water. Potential for cross-sell to existing customers and upsell premium systems or service plans.

Residential and commercial Serving both commercial and residential segments with delivery of bottled water, coolers, and salt. Expand recurring revenue through subscription deliveries, service agreements, and commercial water filtration upgrades.

Technology enablement Active online presence and modern tech stack (LiveChat, WordPress, Google Tag Manager) supports lead capture and customer engagement. Leverage free water analysis promotions to generate qualified leads and convert to installations or service agreements.

Brand and partnerships Authorized independent Kinetico dealer with long-standing regional reputation. Leverage brand affinity to pursue co-marketing with Kinetico channels, expand referral networks, and differentiate on service quality and local expertise.