Marketing Tech Fit Ownby already leverages a modern digital stack (Shopify, Google Tag Manager, DoubleClick Floodlight, Bootstrap). There is a clear opportunity to map inquiries to a CRM, automate lead nurturing, and optimize paid and organic campaigns to grow new business and policy renewals in Tennessee.

Local Growth As a family-owned insurer with a personal-touch approach in Sevierville, Ownby can amplify growth through local partnerships, referral programs, and localized SEO focused on homeowners, auto, and small-business policies across East Tennessee.

CRM Modernization Implementing a CRM that tracks leads, quotes, policies, and renewals would improve retention and cross-sell opportunities, while dashboards can reveal which channels and campaigns drive the best ROI.

Succession Training With leadership transitioning from Steve to next-gen management, there is an opportunity for onboarding, training, and knowledge transfer services, as well as scalable compliance and best-practice programs to support growth.

Tech Modernization Beyond marketing, technology modernization including cloud hosting, security, data privacy, and disaster recovery can strengthen customer trust and support scalable growth as Ownby expands its market presence.