Data collaboration OwnerIQ operates a second-party data marketplace that aggregates explicit shopping and purchasing data from retailers and brands, presenting a strong opportunity to propose data collaboration and co-marketing programs with potential partners seeking higher quality audiences.

Retailer partnerships With over 1,500 active partners and 700 sharing data across brands, there is a clear path to upsell advanced data sharing solutions, data governance services, and expanded media activation within the existing partner network.

Media activation The platform enables activation of second-party data for media and sell-through support, suggesting opportunities to offer integrated advertising solutions, audience segmentation enhancements, and performance-based campaigns for brands and retailers.

Proven results Recognition as Best Data Management Platform and strong growth pace (Inc. 5000, fastest-growing private companies) signals credibility for selling sophisticated data-driven marketing solutions to enterprise brands seeking transparency and measurable outcomes.

Strategic expansions Recent acquisitions and partnerships (Inmar acquisition, OpenX PMP collaboration, industry partnerships) indicate momentum for scalable data ecosystems, presenting opportunities to cross-sell data governance, privacy-compliant data sharing, and multi-party programmatic solutions.