Mobile App Travel Alerts Oxford Bus Company has launched personalized travel alerts on their mobile app, enhancing customer experience and providing a new avenue for engagement. Utilizing this feature for targeted promotions and notifications can drive higher app engagement and potential sales conversions.

New Service Launch The recent launch of the 280 oxford-thame service by Oxford Bus Company presents an opportunity to attract new customers and expand market reach. Leveraging this new service through targeted marketing campaigns can help capture a fresh segment of potential customers and drive revenue growth.

Partnership with Healthcare Collaborating with Oxford Health NHS Foundation Trust, Oxford Bus Company offers a pilot discount scheme to healthcare staff, fostering brand loyalty and increasing ridership. Targeted promotions to healthcare workers can further solidify this partnership and drive increased ridership among this demographic.

Strategic Hiring - Head of Commercial The appointment of Glenn De Sousa as the Head of Commercial at Oxford Bus Group signifies a focus on business growth and development. Leveraging his expertise can open avenues for strategic partnerships, innovative marketing initiatives, and revenue generation in the commercial sector.

Green Initiatives & Electric Buses Oxford Bus Company's partnership with Arc Universities Group for introducing the city's first fleet of electric buses presents a unique selling point focused on sustainability and environmental consciousness. Highlighting this eco-friendly initiative can attract environmentally conscious customers and drive brand loyalty.