Insights

Integration Possibilities Paceline is built on aggregating health and activity data from various apps and wearable devices, offering potential collaboration opportunities with device manufacturers, app developers, and health data platforms to enhance data integration services or co-develop new health tracking solutions.

Financial Incentives Growth The company's recent launches of health and wellness credit cards, including the Paceline Visa Signature Card, open avenues for partnership with financial institutions and insurers seeking innovative ways to motivate healthier lifestyles through reward programs.

Corporate Wellness Expansion Paceline’s focus on translating activity into value suggests opportunities to collaborate with corporate wellness programs or insurance companies aiming to incorporate behavioral incentives and reward-based health initiatives at scale.

Funding Opportunities With recent investments from major capital firms like Mubadala Capital and Acrew Capital, there is potential to leverage investor networks for strategic partnerships, co-marketing, and additional funding to accelerate product development and market reach.

Market Differentiation Paceline’s unique positioning at the intersection of health and finance presents a sales opportunity to target forward-thinking brands, insurers, and financial platforms that want to differentiate themselves by integrating wellness rewards and data-driven health engagement into their offerings.

Paceline Tech Stack

Paceline uses 8 technology products and services including HashiCorp Terraform, Amazon DynamoDB, Zendesk, and more. Explore Paceline's tech stack below.

  • HashiCorp Terraform
    Configuration Management
  • Amazon DynamoDB
    Database
  • Zendesk
    Documentation Tools
  • Mailchimp
    Email
  • Apple Watch
    Hardware
  • Sumo Logic
    Logging
  • Venmo
    Payment Processing
  • CSS
    Web Tools And Plugins

Media & News

Paceline's Email Address Formats

Paceline uses at least 1 format(s):
Paceline Email FormatsExamplePercentage
First.Last@paceline.fitJohn.Doe@paceline.fit
68%
First@paceline.fitJohn@paceline.fit
27%
Last@paceline.fitDoe@paceline.fit
4%
First.L@paceline.fitJohn.D@paceline.fit
1%

Frequently Asked Questions

Where is Paceline's headquarters located?

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Paceline's main headquarters is located at San Francisco, California 94133 United States. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is Paceline's stock symbol?

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Paceline is a publicly traded company; the company's stock symbol is KPET.

What is Paceline's official website and social media links?

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Paceline's official website is paceline.fit and has social profiles on LinkedInCrunchbase.

What is Paceline's NAICS code?

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Paceline's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Paceline have currently?

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As of May 2026, Paceline has approximately 36 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Cto: C. M.Chief Technology Officer: J. A. B.Chief Commercial And Chief Marketing Officer: N. W.. Explore Paceline's employee directory with LeadIQ.

What industry does Paceline belong to?

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Paceline operates in the Wellness and Fitness Services industry.

What technology does Paceline use?

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Paceline's tech stack includes HashiCorp TerraformAmazon DynamoDBZendeskMailchimpApple WatchSumo LogicVenmoCSS.

What is Paceline's email format?

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Paceline's email format typically follows the pattern of First.Last@paceline.fit. Find more Paceline email formats with LeadIQ.

When was Paceline founded?

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Paceline was founded in 2019.
Paceline logo

Paceline

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Paceline is a San Francisco-based company operating in wellness and fitness services. It aggregates activity data from commonly used apps and wearables and converts it into a practical signal that reflects the progress of users. The process brings together fragments of health data, normalizes it, and translates it into information that can support a wellness journey, emphasizing that small, consistent actions accumulate over time. The company serves individuals actively pursuing health improvements and collaborates with brands, insurers, and financial platforms to extend the impact of ongoing activity. It sits within the wellness and fitness services industry as a platform that links health data to tangible value for both users and partners. In 2021, Paceline expanded its offerings with a health and wellness credit card, illustrating an approach to connect physical activity with financial tools.

Section iconCompany Overview

Headquarters
San Francisco, California 94133 United States
Stock Symbol
KPET
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Paceline's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Paceline's revenue is estimated to be in the range of $1M$10M

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