Insights

Wellness Finance Paceline integrates health and financial incentives, presenting a compelling value proposition for insurance and financial platform partners seeking to incentivize healthy behaviors with monetized rewards.

Series A Momentum Recent $29.5M Series A funding from Acrew Capital and Mubadala signals credibility and growth potential, creating a favorable moment to pursue strategic partnerships and enterprise deals.

Data Collaboration Paceline aggregates data from popular apps and wearables to normalize activity signals, offering a scalable data collaboration opportunity for brands and employers looking to tailor wellness programs.

Credit Card Tie‑In Early launches of a health and wellness credit card indicate readiness to co-create financial products with wellness insights, opening doors for card networks, banks, and fintech partnerships.

B2B Partnerships Current model partners with forward-thinking brands, insurers, and financial platforms, suggesting a ready-made open approach for new enterprise clients seeking to enhance member engagement and value realization.

Similar companies to Paceline

Paceline Tech Stack

Paceline uses 8 technology products and services including Looker, HashiCorp Terraform, WordPress, and more. Explore Paceline's tech stack below.

Media & News

Paceline's Email Address Formats

Paceline uses at least 4 email formats:
Paceline Email FormatsExamplePercentage
First.Last@paceline.fitJohn.Doe@paceline.fit
70%
First@paceline.fitJohn@paceline.fit
25%
Last@paceline.fitDoe@paceline.fit
4%
First.L@paceline.fitJohn.D@paceline.fit
1%

Frequently Asked Questions

What is Paceline's stock symbol?

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Paceline is a publicly traded company; the company's stock symbol is KPET.

What is Paceline's official website and social media links?

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Paceline's official website is www.paceline.fit and has social profiles on LinkedIn and Crunchbase.

How much revenue does Paceline generate?

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As of August 2026, Paceline's annual revenue is estimated to be $1M - $10M.

What is Paceline's NAICS code?

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Paceline's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Paceline have currently?

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As of August 2026, Paceline has approximately 38 employees across 3 continents, including North America, Europe and Asia. Key team members include Cto: C. M., Chief Scientific Officer: J. A. B. and Chief Commercial And Chief Marketing Officer: N. W. Explore Paceline's employee directory with LeadIQ.

What industry does Paceline belong to?

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Paceline operates in the Wellness and Fitness Services industry.

What technology does Paceline use?

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Paceline's tech stack includes Looker, HashiCorp Terraform, WordPress, Figma, Zendesk, Mailchimp, Braze and Adobe Creative Suite.

What is Paceline's email format?

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Paceline's email format typically follows the pattern of First.Last@paceline.fit. Find more Paceline email formats with LeadIQ.

How much funding has Paceline raised to date?

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As of August 2026, Paceline has raised $35M in funding. The last funding round occurred on Jan 01, 2024.

When was Paceline founded?

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Paceline was founded in 2019.
Paceline logo

Paceline

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Paceline is a San Francisco-based company operating in wellness and fitness services. It aggregates activity data from commonly used apps and wearables and converts it into a practical signal that reflects the progress of users. The process brings together fragments of health data, normalizes it, and translates it into information that can support a wellness journey, emphasizing that small, consistent actions accumulate over time. The company serves individuals actively pursuing health improvements and collaborates with brands, insurers, and financial platforms to extend the impact of ongoing activity. It sits within the wellness and fitness services industry as a platform that links health data to tangible value for both users and partners. In 2021, Paceline expanded its offerings with a health and wellness credit card, illustrating an approach to connect physical activity with financial tools.

Section iconCompany Overview

Stock Symbol
KPET
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $35M

    Paceline has raised a total of $35M of funding over 3 rounds. Their latest funding round was raised on Jan 01, 2024 as a Series A.

  • $1M - $10M

    Paceline's revenue is estimated to be in the range of $1M - $10M

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