Niche Market Focus PRI specializes in high-quality New Zealand products such as Manuka honey and solar-dried sea salt, appealing to health-conscious and premium product consumers in the US market who value natural and minimally processed goods.

Product Innovation The launch of unique offerings like Rata Honey and Dark Chocolate Active Manuka Mints demonstrates PRI's commitment to product innovation, creating opportunities to target consumers seeking novel and health-enhancing food items.

E-commerce Presence With a robust online platform leveraging Shopify and a suite of e-commerce tools, PRI is positioned to attract digital-savvy customers and expand sales channels through online marketing and targeted campaigns.

Strategic Partnerships Working closely with renowned New Zealand companies such as Arataki and Nelsons Honey provides PRI with a strong competitive edge and the opportunity to upsell or bundle premium products to loyal US customers.

Growth Potential Operating within the $1M to $10M revenue range and expanding product lines indicates significant sales growth opportunities, especially by targeting health and wellness markets, specialty food stores, and online wellness communities.