B2B Retail Partners Leverage existing trade show exposure and partnerships to expand into national natural health retailers, pharmacies, and foodservice distributors. The Masthead acquisition and the Florenz platform present an avenue for private-label or co-branded SKUs with other natural brands, accelerating shelf presence and cross-category placement.

D2C Growth Capitalize on direct-to-consumer channels (Wedderspoon.com and Amazon) by creating wellness bundles, seasonal promotions, and educational content around MGO benefits to drive repeat purchases; optimize site and checkout flow with the current tech stack to improve cart conversion and increase average order value.

US Market Expansion Focus on growing the US footprint through retailers, direct-to-consumer, and hospitality channels, leveraging NZ origin and wellness positioning; use awards and trade partnerships to build credibility and accelerate shelf space and consumer awareness.

Product & Brand Partnerships Continue product innovation (throat spray, Propolis) and consider new formats or co-branding with related wellness brands via Florenz to broaden reach, including on-the-go formats and kid-friendly options informed by past launches.

Sustainability Credentials Emphasize sustainable beekeeping and NZ origin as sales differentiators; pursue certifications (organic, non-GMO, bee-friendly) to unlock retailer listings and justify premium pricing in wellness and grocery channels.