Brand partnerships Target large brands already engaging with creator-driven campaigns (McDonald’s, Sephora, Samsung, Disney) to upsell enterprise-level creator marketplace solutions that optimize pricing, rights management, and omni-channel activation.

Creator-centric value Position #paid as the platform that measures impact on core business metrics rather than vanity metrics, offering ROI-focused proposals to marketing teams seeking accountable influencer collaborations.

Global presence Leverage offices in major markets (Toronto, New York, Los Angeles, Chicago, Miami) to pursue regional enterprise deals, localization strategies, and cross-market campaigns for multinational brands.

Platform robustness Highlight proprietary tech for fair pricing, algorithmic matching, and automated content usage rights as differentiators for brands seeking scalable, compliant creator programs.

Growth indicators With a mid-market revenue range and sizable funding, pursue strategic partnerships and channel programs with mid-sized brands and agencies similar to peers, aiming to accelerate ARR and expand customer lifetime value.