Insights

Rapid Market Penetration Paidy has successfully established itself as Japan’s leading BNPL service with over 20 million app downloads, indicating a large and engaged customer base ripe for expansion into new online and offline retail channels.

Strong Industry Position With recent acquisition by PayPal for 2.7 billion dollars and a revenue estimate between 500 million to 1 billion dollars, Paidy’s strategic backing enhances its credibility and offers opportunities for partnerships with global e-commerce and fintech players.

Innovative Technology Use Leveraging proprietary machine learning models and a diverse tech stack enables Paidy to provide seamless, instant credit approvals, creating opportunities to collaborate with other fintech firms seeking advanced credit scoring and payment solutions.

Customer-Centric Offerings Paidy’s flexible payment options and simple UX appeal to a broad consumer demographic, providing a potential sales avenue for merchants and platforms seeking to boost conversion rates and average order values through tailored BNPL solutions.

Expanding Partnerships The company's large user base and innovative payment offerings position it as an attractive partner for retail, tech, and e-commerce companies aiming to integrate or expand BNPL services, creating multiple avenues for strategic collaborations.

Paidy Tech Stack

Paidy uses 8 technology products and services including HubSpot Analytics, SQL, Apple iCloud Mail, and more. Explore Paidy's tech stack below.

  • HubSpot Analytics
    Analytics
  • SQL
    Database
  • Apple iCloud Mail
    Email
  • Modernizr
    Javascript Libraries
  • PayPal
    Payment Processing
  • F#
    Programming Languages
  • Google
    Search Engines
  • MouseFlow
    Web Analytics

Media & News

Paidy's Email Address Formats

Paidy uses at least 1 format(s):
Paidy Email FormatsExamplePercentage
First.Last@paidy.comJohn.Doe@paidy.com
93%
Last.First@paidy.comDoe.John@paidy.com
6%
First@paidy.comJohn@paidy.com
1%

Frequently Asked Questions

Where is Paidy's headquarters located?

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Paidy's main headquarters is located at 9-7-1 Akasaka, Minato-ku, Tokyo 107-6212, JP. The company has employees across 4 continents, including AsiaNorth AmericaEurope.

What is Paidy's official website and social media links?

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Paidy's official website is paidy.com and has social profiles on LinkedInCrunchbase.

What is Paidy's NAICS code?

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Paidy's NAICS code is 52 - Finance and Insurance.

How many employees does Paidy have currently?

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As of October 2025, Paidy has approximately 201 employees across 4 continents, including AsiaNorth AmericaEurope. Key team members include Chief Quality Officer: A. P.Chief Technology Officer: F. D.Chief Operating Officer: A. M.. Explore Paidy's employee directory with LeadIQ.

What industry does Paidy belong to?

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Paidy operates in the Financial Services industry.

What technology does Paidy use?

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Paidy's tech stack includes HubSpot AnalyticsSQLApple iCloud MailModernizrPayPalF#GoogleMouseFlow.

What is Paidy's email format?

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Paidy's email format typically follows the pattern of First.Last@paidy.com. Find more Paidy email formats with LeadIQ.

How much funding has Paidy raised to date?

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As of October 2025, Paidy has raised $120M in funding. The last funding round occurred on Mar 31, 2021 for $120M.

When was Paidy founded?

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Paidy was founded in 2008.
Paidy

Paidy

Financial ServicesJapan201-500 Employees

株式会社Paidyは、日本において、業界をリードするあと払い(Buy Now Pay Later)サービス「ペイディ」を提供しています。スマホだけで欲しいものを今すぐ購入できて、お支払いは「まとめてあとから」。翌月27日までにお支払いいただける一括あと払いに加えて、翌月まで待たずにお好きなタイミングでお支払いいただける「すぐ払い」、分割手数料無料*の「3・6・12回あと払い」、分割手数料0%*の最大36回の分割あと払いでApple製品をスマートに購入いただける「ペイディあと払いプランApple専用」、シンプルなUX、スマホで賢くお金の管理ができる点などから、自分らしく使える「あなたに自由なあと払い」として多くの方にご利用いただいており、アプリダウンロード数は2,000万を突破。「夢に自信を、心に余裕を持てる世界を作る」をパーパスとして掲げ、お買い物を通してすべての方の夢や目標の実現を応援することがペイディの大事な使命です。

*  口座振替・銀行振込のみ分割手数料無料。


Paidy is Japan's pioneer and leading BNPL service with the mission to spread trust through society and to give people room to dream. Paidy offers instant, monthly-consolidated credit to consumers by removing hassles from payment and purchase experiences. Paidy uses proprietary models and machine learning to underwrite transactions in seconds and guarantee payments to merchants. Paidy increases revenue for merchants by reducing the number of incomplete transactions, increasing conversion rates, boosting average order values, and facilitating repeat purchases from consumers. Paidy continues to innovate to make shopping easier and more fun both online and offline.

Section iconCompany Overview

Headquarters
9-7-1 Akasaka, Minato-ku, Tokyo 107-6212, JP
Website
paidy.com
NAICS Code
52 - Finance and Insurance
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $120M

    Paidy has raised a total of $120M of funding over 12 rounds. Their latest funding round was raised on Mar 31, 2021 in the amount of $120M.

  • $500M$1B

    Paidy's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $120M

    Paidy has raised a total of $120M of funding over 12 rounds. Their latest funding round was raised on Mar 31, 2021 in the amount of $120M.

  • $500M$1B

    Paidy's revenue is estimated to be in the range of $500M$1B

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