Strategic Partnerships Capitalizing on existing collaboration with wedding design studios and partners (e.g., Aweddingtodreamof.com) can unlock co-branded packages and referral opportunities to expand event bookings in the Central Illinois region.

Market Position Palace Events operates in a high mix of services from rentals to wedding coordinating, enabling cross-sell of planning services to rental clients and leveraging bundled offerings for with higher average order value.

Growth Levers With revenue in the mid single to low double digits and an 11-50 employee base, there is room to scale through expanded online marketing, enhanced eCommerce driven by Wix and WordPress, and targeted sales outreach to local venues and florists.

Technology Enablement Leverage existing tech stack (Wix, WordPress, Google Cloud, Sentry) to build a streamlined lead capture, CRM integration, and analytics to identify high-value clients such as wedding planners, venues, and corporate event organizers.

Talent & Intern Pipeline Internship programs across Sales, Finance, HR, and Marketing present an opportunity to source early-stage sales talent for outreach, client management, and market research to fuel business development efforts.