Strategic Partnerships Explore formal referral or co-marketing arrangements with local wedding design studios and event planners like Aweddingtodreamof.com and Simple Elegance to expand lead channels and package offerings.

Midmarket Potential Position Palace Events as a full-service midmarket vendor for both weddings and larger local events in Central Illinois, leveraging a diversified rental catalog (tents, linens, furniture, lighting) to upsell premium package add-ons.

Tech Enablement Leverage existing tech stack data (MySQL, analytics tools, tag management) to build a CRM-driven lead scoring model focused on event size, rental mix, and service combinations to optimize outreach and conversion.

Internship funnel Promote internship programs as a talent pipeline for sales and operations roles, turning students into early advocates who can assist in client outreach, event coordination, and vendor coordination.

Revenue Growth Highlight revenue range and diversified services to target mid-sized corporate events and graduations, offering bundled rental and coordination packages to increase average order value and repeat bookings.