Insights

Premium Product Positioning Palomino's reputation for high-quality, iconic writing instruments like the Blackwing pencils positions the company as a premium brand within the stationery industry, offering opportunities to target upscale retail outlets and specialty stores seeking distinguished products.

Eco-Friendly Market Appeal With its ForestChoice FSC-certified pencils, Palomino appeals to environmentally conscious consumers and organizations, creating potential for partnerships with eco-friendly brands and sustainability-focused educational programs.

Artistic and Creative Focus The company’s revival of the Blackwing brand and its appeal among emerging artists present sales opportunities within the arts and crafts markets, including art supply stores, design schools, and artist communities.

Digital Presence Growth Palomino’s website and e-commerce platform powered by WordPress and WooCommerce suggest room for expanding digital marketing efforts to increase direct sales and reach niche markets globally.

Market Expansion Potential With a moderate revenue range and a long-standing family legacy, Palomino can leverage its established brand heritage to explore new product lines or collaborations, especially in the sustainable and artistic sectors, to accelerate growth.

Similar companies to Palomino

Palomino Tech Stack

Palomino uses 8 technology products and services including WordPress, WooCommerce, Font Awesome, and more. Explore Palomino's tech stack below.

  • WordPress
    Content Management System
  • WooCommerce
    E-commerce
  • Font Awesome
    Font Scripts
  • OWL Carousel
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • WP Engine
    Platform As A Service
  • Bootstrap
    UI Frameworks
  • prettyPhoto
    Web Tools And Plugins

Media & News

Palomino's Email Address Formats

Palomino uses at least 1 format(s):
Palomino Email FormatsExamplePercentage
First@palominobrands.comJohn@palominobrands.com
100%

Frequently Asked Questions

Where is Palomino's headquarters located?

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Palomino's main headquarters is located at San Francisco, California United States. The company has employees across 4 continents, including North AmericaEuropeSouth America.

What is Palomino's official website and social media links?

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Palomino's official website is palominobrands.com and has social profiles on LinkedIn.

What is Palomino's NAICS code?

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Palomino's NAICS code is 31-33 - Manufacturing.

How many employees does Palomino have currently?

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As of December 2025, Palomino has approximately 67 employees across 4 continents, including North AmericaEuropeSouth America. Key team members include Managing Director General Manager: G. C.Sales Manager: A. O.Counter - Wari: Y. G.. Explore Palomino's employee directory with LeadIQ.

What industry does Palomino belong to?

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Palomino operates in the Manufacturing industry.

What technology does Palomino use?

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Palomino's tech stack includes WordPressWooCommerceFont AwesomeOWL CarouseljQueryWP EngineBootstrapprettyPhoto.

What is Palomino's email format?

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Palomino's email format typically follows the pattern of First@palominobrands.com. Find more Palomino email formats with LeadIQ.

When was Palomino founded?

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Palomino was founded in 2008.

Palomino

ManufacturingCalifornia, United States51-200 Employees

Palomino is a division of California Cedar Products Company, the world's leading supplier of wooden pencils slats. Cal Cedar has a rich history of developing extraordinary products through six generations of family stewardship. With pencil industry roots dating back to the mid 19th century, Cal Cedar has built a long tradition of excellence and unique supply relationships that now extend to the Palomino writing, arts and stationery products, the most famous of which are its Palomino Blackwing pencils.

Cal Cedar introduced the Palomino Classic graded range of premium pencils to such critical acclaim that many users began comparing their performance to that of the infamous Eberhard-Faber Blackwing pencil, which had since been discontinued. Cal Cedar soon expanded its Palomino umbrella to revive the iconic Blackwing brand hoping to introduce it to a new generation of emerging artists.

Cal Cedar is also responsible for launching the historic ForestChoice line of eco-friendly products, including the ForestChoice graphite pencil which was the world's first FSC-certified pencil. Palomino's spirit of innovation and dedication to quality ensure that all of their products reflect the same creativity they hope to inspire.

Section iconCompany Overview

Headquarters
San Francisco, California United States
NAICS Code
31-33 - Manufacturing
Founded
2008
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Palomino's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Palomino's revenue is estimated to be in the range of $10M$25M

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