Licensing breadth Panini America is the world leader in officially licensed collectibles with licenses across major sports and entertainment properties (NFL, NFLPA, NASCAR, FIFA, LIV Golf, PFL, Disney, College) and exclusive partnerships (Pro Football Hall of Fame, Pop Warner). This suggests strong cross-sell opportunities for premium memorabilia programs and co-branded campaigns with licensors and leagues.

Global reach With distribution channels in over 100 countries and a workforce of hundreds, Panini has a broad international footprint that can be leveraged to expand into new markets, collaborate on region-specific releases, and pilot digital or physical product lines where fans are highly engaged.

Digital convergence Recent initiatives around dynamic NFTs, digital passes through FIFA Collect, and TikTok collaborations indicate a strong push into digital collectibles and social-driven engagement, presenting opportunities for partnerships in NFT drops, mobile experiences, and data-driven fan programs.

Strategic partnerships Recent partnerships with Under Armour and major media platforms highlight openness to co-branded products and cross-industry collaborations, offering pathways for sales of licensed insert sets, apparel-linked card programs, and influencer-led campaigns.

Growth potential Revenue scale positions Panini as a mid-to-large player open to opportunistic licensing deals, exclusive releases, and expansion into new collectible formats or emerging leagues, supported by ongoing litigation and competitive positioning versus peers in the collectibles and blockchain-enabled space.