Expanding Digital Offerings Panini's recent launch of FIFA Collect and LIV Golf Panini Instant cards demonstrates a strong shift toward digital collectibles, presenting opportunities to develop new digital trading platforms, mobile apps, and online engagement strategies targeting digital-native collectors and esports communities.

Strategic Licensing Partnerships With licenses for prominent sports leagues and properties like NFL, FIFA, NASCAR, and Disney, Panini offers multiple avenues for co-branded campaigns, exclusive product launches, and cross-promotion collaborations with brands seeking to reach sports fans and youth demographics.

Event and Tournament Tie-ins Participation in high-profile events such as FIFA World Cup 2026, college championships, and golf tournaments indicates opportunities to create limited edition collectibles, event-specific campaigns, and physical or digital products that capture fan excitement and enhance brand visibility.

Geographic and Market Expansion With subsidiaries across Europe, Latin America, and the US, there is potential to tailor product offerings, marketing efforts, and distribution channels to different regional sports interests and cultural preferences, increasing global market penetration.

Seasonal and Themed Product Lines Recent launches like NIL basketball sets and themed cards for emerging sports and college programs show a focus on seasonal and topical editions, suggesting sales opportunities through limited-time campaigns, collectors' sets, and themed promotions aligned with sporting seasons and major tournaments.