Expanding collegiate trading cards Panini America recently launched a new platform for collegiate trading cards, presenting an opportunity to establish partnerships with college sports teams and universities to create exclusive and engaging collectibles for fans and alumni.

Collaboration with iconic brands Through partnerships with iconic brands like The Rolling Stones, Panini America is creating unique and sought-after trading card sets. Sales representatives can capitalize on these collaborations to target music and pop culture enthusiasts looking to collect special edition memorabilia.

Innovative real-time card program With the upcoming launch of the LIV Golf Panini Instant card program, sales teams have the opportunity to engage with golf enthusiasts and avid collectors by offering real-time cards featuring winning moments and memorable shots from tournaments. This innovative approach can drive sales and enhance customer loyalty.

Establishing exclusive sports partnerships Panini America has secured exclusive deals with renowned sports figures like Caitlin Clark from the University of Iowa. Leveraging these partnerships, sales professionals can target sports fans and collectors interested in limited-edition collectibles, expanding the customer base and driving sales growth.

Diversifying product offerings By launching the Caitlin Clark Collection and cracking partnerships like Bad Egg Co., Panini America is diversifying its product portfolio. Sales development representatives can capitalize on this diversification by targeting niche markets interested in specific themes or collaborations beyond traditional sports collectibles.