Licensing scale Panini America is a global leader in officially licensed collectibles with licenses across major sports and entertainment properties, presenting frequent cross-sell opportunities to brands seeking official asset collaborations and co-branded collectibles.

Digital expansion Recent initiatives include dynamic NFTs, digital passes, and crypto-friendly experiences through FIFA Collect, signaling appetite for digital collectibles and tech-forward campaigns that can be paired with sponsorships, apps, or virtual events.

Strategic partnerships Active collaborations with Sega (Sonic trading cards), MLW Ring Royalty, and Under Armour indicate openness to cross-industry licensing and co-branded product drops that can unlock new distribution channels and fan bases.

Legal and competitive posture Ongoing antitrust litigation with Fanatics suggests a competitive battleground in licensed collectibles; this may present opportunities for differentiated partnerships, exclusive licenses, or targeted sales pitches emphasizing unique IP access and stability.

Scale and reach With a substantial workforce and distribution in over 100 countries, Panini America offers broad market access and logistics capabilities for large-scale campaigns, multi-market releases, and localized product variants.