Global Expansion Panini operates in 150 territories with a growing footprint that includes a new UK location. This broad reach and ongoing expansion create opportunities for licensing partnerships, co-branded campaigns, and expanded distribution of both physical products and digital experiences in established and emerging markets.

Digital & Social TikTok collaboration for FIFA World Cup 2026 demonstrates a strong digital and social channel. There is potential to monetize fan engagement through social commerce, influencer programs, and cross selling of physical albums alongside digital collectible experiences.

Licensing & Brands Panini already partners on high profile campaigns and faces competitive dynamics in collectible spaces. A formalized licensing program with sports teams, entertainment IPs, and global brands could unlock exclusive stickers, limited editions, and co branded albums across markets.

Data-Driven Growth The use of Google Cloud and Analytics enables data driven marketing and audience insights. Opportunities exist to offer analytics services, CRM integrations, and targeted promotions to retailers and fans across multiple territories.

Experiential Retail Recent flagship store activations and retail partnerships, including pop up shops and collaborations, signal appetite for experiential marketing. Propose sponsored retail experiences, event activations, and integrated in store and online campaigns to boost engagement and sales.