Software and services portfolio Sage offers a comprehensive portfolio of software and services in Payroll, HR, and Finance trusted by customers, providing an opportunity to offer tailored solutions to businesses seeking efficiency and ease of operations.

Technological integration Sage utilizes a diverse tech stack including theTradeDesk, IBM DB2, and Act-On, presenting a chance for tech-related discussions and potential integration solutions to streamline processes for clients.

Market presence and partnerships With an expanding network of experts and partnerships, Sage provides access to industry insights, offering a sales opportunity to collaborate with businesses looking to leverage such expertise for growth.

Financially stable Despite ongoing investigations, Sage's revenue stands at $1B, showcasing financial stability, which can be a selling point for businesses seeking reliable and established software providers for long-term partnerships.

Competitive landscape analysis Analyzing similar companies like FreshBooks and Infor allows for tailored sales strategies to showcase Sage's unique value propositions and competitive advantages, aiding in capturing market share from competitors.