Small team, big reach Target the company as a nimble buyer in the foodservice space; their small employee count suggests lean operations, potential openness to scalable, cost-effective solutions and partnerships that reduce manual processes.

Local focus Based in Raleigh, NC, pursue regional distribution or supply chain partnerships with local emphasis, offering fresh produce sourcing, reduced lead times, and aligned logistics for nearby markets.

Tech-enabled ops Utilize their existing tech stack (AWS, GoDaddy, Microsoft 365, PWA) to propose integrated, cloud-based ordering, inventory tracking, and secure e-commerce capabilities that streamline procurement and invoicing.

Financial growth potential Revenue range indicates a small to mid-sized operation with room to scale; present solutions that scale with growth, such as tiered pricing, multi-location support, and performance analytics.

Competitive landscape fit Position offerings against mid-market produce players by highlighting value, reliability, and flexibility for small teams; emphasize quick onboarding, supply reliability, and customer support to differentiate from larger incumbents.