Papinelle Email Format

RetailNew South Wales, Australia11-50 Employees

Papinelle is an Australian sleepwear and lifestyle brand based in Paddington, Sydney. Founded in 2003 by designer Renae James and developed with business partner Nicole Kelly, the company focuses on creating comfortable, aesthetically crafted sleepwear intended to elevate downtime and bring a sense of luxury to the bedroom. Serving customers in Australia and New Zealand through six signature stores and operated retail partnerships in department stores such as David Jones and Nordstrom in the United States, Papinelle positions itself in the lifestyle and apparel retail space with an emphasis on design-led sleepwear. The brand has evolved from its origins at the Paddington Markets to a flagship store on Oxford Street, and its recent activity includes expansion with a new Chatswood Chase location and a temporary outlet, reflecting ongoing growth in its physical presence.

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