Insights

Market Expansion Papinelle is expanding its retail presence with new store openings, including a recent location at Chatswood Chase, indicating ongoing growth in Australian retail markets which could provide opportunities for partnerships or exclusive product placements.

Premium Positioning The brand’s placement in high-end department stores such as Nordstrom and David Jones highlights a premium market position, suggesting potential for elevated product lines or exclusive collections targeting upscale consumers.

Sustainability Initiatives Papinelle’s development of biodegradable plastics for its packaging demonstrates a focus on eco-friendly practices, opening opportunities for supply chain collaborations or eco-conscious product enhancements to appeal to environmentally aware customers.

Acquisition and Investment The acquisition by Quadrant Private Equity signals investor confidence and potential for growth-driven initiatives, creating possibilities for strategic partnerships, new product launches, or market diversification.

Papinelle Tech Stack

Papinelle uses 8 technology products and services including Handlebars, HeadJS, Google Pay, and more. Explore Papinelle's tech stack below.

  • Handlebars
    Javascript Frameworks
  • HeadJS
    Javascript Libraries
  • Google Pay
    Payment Processing
  • Priority Hints
    Performance
  • HSTS
    Security
  • YouTube
    Video Players
  • Facebook
    Widgets
  • Twitter
    Widgets

Papinelle's Email Address Formats

Papinelle uses at least 1 format(s):
Papinelle Email FormatsExamplePercentage
First@papinelle.comJohn@papinelle.com
49%
First@papinelle.comJohn@papinelle.com
1%
First@papinelle.comJohn@papinelle.com
49%
First@papinelle.comJohn@papinelle.com
1%

Frequently Asked Questions

Where is Papinelle's headquarters located?

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Papinelle's main headquarters is located at 112 Oxford Street Paddington, New South Wales 2021 Australia. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is Papinelle's official website and social media links?

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Papinelle's official website is papinelle.com and has social profiles on LinkedIn.

What is Papinelle's NAICS code?

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Papinelle's NAICS code is 44-45 - Retail Trade.

How many employees does Papinelle have currently?

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As of March 2026, Papinelle has approximately 36 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Chief Marketing & Digital Officer: A. H.Chief Financial Officer: A. M.Head Of Product: N. W.. Explore Papinelle's employee directory with LeadIQ.

What industry does Papinelle belong to?

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Papinelle operates in the Retail industry.

What technology does Papinelle use?

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Papinelle's tech stack includes HandlebarsHeadJSGoogle PayPriority HintsHSTSYouTubeFacebookTwitter.

What is Papinelle's email format?

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Papinelle's email format typically follows the pattern of First@papinelle.com. Find more Papinelle email formats with LeadIQ.

When was Papinelle founded?

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Papinelle was founded in 2003.

Papinelle

RetailNew South Wales, Australia11-50 Employees

Papinelle is an Australian Sleepwear & Lifestyle Brand based in Paddington, Sydney. Papinelle was created and launched in 2003 by Renae James who specialises beautiful print design. Renae, together with her business partner Nicole Kelly, have built the brand to become the household name that it is. 
Papinelle aims to create beautiful products to enhance your down time and bring a little luxury to the bedroom. 

Like many Australian fashion designers, Renae started Papinelle at the Paddington Markets in 2003, with sleepwear designs that quickly brought both retail and media attention. The first Papinelle boutique was born on Oxford Street, Paddington in 2004 , where our flagship store is still located. 

Today, you will find Papinelle in our six signature stores in Australia and New Zealand. You can also find us in David Jones, and Nordstrom department stores throughout the USA. Still, it's just the beginning...

Section iconCompany Overview

Headquarters
112 Oxford Street Paddington, New South Wales 2021 Australia
NAICS Code
44-45 - Retail Trade
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Papinelle's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Papinelle's revenue is estimated to be in the range of $1M$10M

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