Expanding Home Market With a growing number of families adding concession machines like popcorn and snow cone makers to their homes, there are significant opportunities to target residential consumers seeking high-quality, fun food appliances for personal use and entertainment spaces.

Concession Business Opportunities Paragon offers business opportunities for entrepreneurs looking to start or expand concession stands, providing a potential sales avenue for bulk equipment orders, accessories, and ongoing supplies to new and existing concession businesses.

Niche Market Positioning As a specialized manufacturer of American-made fun food equipment with a focus on durability and style, there is potential to develop premium product lines or customized solutions for niche markets such as schools, entertainment venues, and small businesses seeking reliable concession equipment.

Leverage Digital Presence The company's use of analytics and marketing technology suggests an active online engagement, which can be leveraged to target online advertising campaigns, e-commerce channels, and digital marketing initiatives aimed at both B2B and B2C segments.

Market Expansion Potential Given the comparable size and revenue range to competitors like Morris Costumes and Rhode Island Novelty, Paragon can pursue strategic partnerships, regional distribution, and new product innovations to enhance its market footprint within the fun food and concession industry.