Diverse Product Portfolio With over 20,000 proprietary and licensed products spanning amusement toys, novelties, giftware, and souvenirs, Rhode Island Novelty offers a broad range of items that appeal to various retail segments, providing ample cross-selling and upselling opportunities.

Established Industry Presence Founded in 1986 and recognized as a leading designer and distributor in the novelty industry, the company’s long-standing reputation and extensive experience position it as a trusted partner for retail outlets looking to source trending and popular novelty merchandise.

Growing Product Lines Recent launches, such as the new plush toy line, highlight Rhode Island Novelty’s focus on expanding their offerings to meet current market trends and consumer demands, presenting opportunities for sales in seasonal and gift-centric retail channels.

Technology Integration Utilizing a modern tech stack including platforms like React and AppNexus, Rhode Island Novelty demonstrates a commitment to digital capabilities, enabling better inventory management, marketing, and online order processing—beneficial for partnerships aiming to leverage e-commerce growth.

Market Position & Revenue With revenue ranging from $100M to $250M and a mid-sized team, Rhode Island Novelty has significant market reach and growth potential, making it an appealing prospect for suppliers and partners seeking to expand their distribution network within the wholesale novelty segment.