Recent Acquisition Paragon Marketing Group was recently acquired by Playfly Sports Properties, expanding its reach in the sports marketing industry. Leveraging this acquisition could lead to cross-selling opportunities with Mater Dei and other clients in the high school sports market.
Marketplace Expertise With a strong reputation for marketing high school sporting events and a two-decade relationship with Mater Dei, Paragon Marketing Group boasts deep marketplace expertise. Highlighting this experience in pitches to educational institutions and sports organizations could unlock new partnership opportunities.
Tech-Driven Approach Utilizing technologies such as Gravatar, Google Analytics, and WordPress tools like WPBakery, Paragon Marketing Group demonstrates a tech-driven approach. Emphasizing these capabilities in discussions with tech-focused clients can differentiate the company and attract tech-savvy partners.
Mid-Market Focus With a revenue range of $10M - $50M and a team size of 51-200 employees, Paragon Marketing Group operates within the mid-market segment. Tailoring solutions and pricing strategies to suit mid-sized businesses can position the company favorably in competitive pitches within this market segment.
Competitive Landscape Analysis Compared to similar companies like Proformance Group, BI WORLDWIDE, and Marketing Alliance Group, Paragon Marketing Group's unique offerings and specialized focus set it apart. Understanding the competitive landscape and emphasizing key differentiators can help secure deals by showcasing the value proposition.