Diverse Content Portfolio Starz offers a diverse content portfolio with original TV shows and movies like P-Valley, Power Book III: Raising Kanan, Outlander, and Black Sails, catering to various audience segments and interests. Leveraging this rich content library can attract a wide range of subscribers and viewers.

Upcoming Release Teasers With upcoming releases like Sweetpea and the second half of Outlander generating buzz through teaser trailers, there is an opportunity to target interested viewers and fans with exclusive promotions or early access offers, driving engagement and potential subscription growth.

Talented Cast Additions Starz frequently adds well-known actors like Chrissy Metz and Golden Brooks to its series, enhancing the star power and attracting fans of these actors. Leveraging the popularity of these talents in promotional campaigns can help in targeting specific fan bases and expanding the viewer base.

Inclusive Initiatives Through initiatives like #TakeTheLead, focusing on inclusion and diversity in storytelling, Starz showcases a commitment to representation and social responsibility. Emphasizing these values in sales pitches can resonate with socially conscious audiences and enhance brand loyalty.

Global Footprint Expansion With international streaming platforms like STARZPLAY and LIONSGATE+, coupled with regional ventures in MENA and South/Southeast Asia, Starz has a global footprint. Leveraging partnerships and localization strategies can open doors to new markets and audiences, driving international subscriber growth.