Expansion through acquisitions ParentSquare's recent acquisitions of Gabbartech and Remind indicate a strategic focus on expanding its offerings and customer base. These acquisitions present an opportunity for cross-selling and upselling to the newly acquired customers.

Integration with PowerSchool The integration with PowerSchool simplifies the communication process for users, creating a smoother user experience. Leveraging this integration as a value proposition can attract PowerSchool users seeking enhanced communication tools.

Recognition on Inc. 5000 list Being recognized on the Inc. 5000 list multiple times positions ParentSquare as a high-growth company in the education sector. This recognition can be leveraged to build credibility and trust with potential clients looking for established and successful partners.

Free Back-to-School Checklist The launch of a free 2024 Back-to-School Checklist showcases ParentSquare's commitment to supporting educational institutions and fostering parent engagement. Offering valuable resources like this checklist can attract schools looking to improve their parent communication strategies.

Market gap in employee range ParentSquare falls within the employee range of 201-500, positioning it as a mid-sized player in the industry. This segment presents an opportunity to target schools or districts that may prefer working with a company of this size for personalized attention and tailored solutions.