Insights

Subscription Growth Parfumado operates as Europe’s leading perfume discovery and subscription platform, suggesting a sales opportunity in expanding subscription tiers, exclusive drops, or partner-brand bundles to increase lifetime value and across-market penetration.

Tech Enablement With a tech stack including Looker, Tableau, DBT, and Hotjar, there is potential to upsell data-driven marketing services, analytics partnerships, or enterprise-level insights for brands seeking better consumer segmentation and attribution in fragrance campaigns.

Funding & Scale Recent pre-Series A funding and total funding around four to five million imply readiness for strategic partnerships, co-marketing deals, or sponsored discovery campaigns targeting high-end scent brands and regional expansions.

Market Positioning Positioned as a social, discovery-driven platform with community rituals, there is opportunity to monetize influencer collaborations, creator-led drops, and loyalty programs that leverage user-generated content and social engagement.

Financial Signals Revenue in the low-to-mid multi-million range and a growing European user base indicate potential for onboarding premium brands, exclusive launches, and bundled services that increase average order value and repeat purchases.

Similar companies to Parfumado

Parfumado Tech Stack

Parfumado uses 8 technology products and services including Hotjar, Looker, iCIMS, and more. Explore Parfumado's tech stack below.

Parfumado's Email Address Formats

Parfumado uses at least 2 email formats:
Parfumado Email FormatsExamplePercentage
F.Last@parfumado.comJ.Doe@parfumado.com
66%
First@parfumado.comJohn@parfumado.com
34%

Frequently Asked Questions

What is Parfumado's official website and social media links?

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Parfumado's official website is parfumado.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Parfumado generate?

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As of September 2026, Parfumado's annual revenue is estimated to be $1M - $10M.

What is Parfumado's NAICS code?

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Parfumado's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Parfumado have currently?

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As of September 2026, Parfumado has approximately 63 employees across 4 continents, including Europe, Asia and North America. Key team members include Head Of Growth - Parfumado: L. D., Head Of Operations: C. N. and Head Of Brand Partnerships: S. L. Explore Parfumado's employee directory with LeadIQ.

What industry does Parfumado belong to?

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Parfumado operates in the Technology, Information and Internet industry.

What technology does Parfumado use?

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Parfumado's tech stack includes Hotjar, Looker, iCIMS, Tableau, DBT, Trustpilot, PayPal and 1Password.

What is Parfumado's email format?

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Parfumado's email format typically follows the pattern of F.Last@parfumado.com. Find more Parfumado email formats with LeadIQ.

How much funding has Parfumado raised to date?

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As of September 2026, Parfumado has raised $4.5M in funding. The last funding round occurred on Sep 08, 2022 for $3.2M.

When was Parfumado founded?

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Parfumado was founded in 2017.
Parfumado logo

Parfumado

Technology, Information and InternetNorth Holland, Netherlands51-200 Employees

Parfumado operates an online platform focused on perfume discovery and related subscription services. Its model includes curated fragrance drops and shared rituals, fostering a community-driven approach to scent exploration. The aim is to make high-end fragrances feel more personal and accessible by linking discovery with social experience.

The company is based in Amsterdam, in the North Holland region of the Netherlands, and sits within the technology, information and internet sector. Its target audience comprises fragrance enthusiasts seeking personalized discovery and a social, communal way to explore scents. As a mid-sized firm, Parfumado combines online access to perfumes with a community-based approach to fragrance discovery.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $4.5M

    Parfumado has raised a total of $4.5M of funding over 2 rounds. Their latest funding round was raised on Sep 08, 2022 in the amount of $3.2M as a Seed.

  • $1M - $10M

    Parfumado's revenue is estimated to be in the range of $1M - $10M

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