Targeted Segments Primary buyers are multi-manager institutions such as Endowments, Foundations, Pension Funds, and Funds of Funds. Position Parilux as a scalable outsourced middle office that centralizes private equity, hedge funds, separate accounts, and other assets with real-time updates to transactions, valuations, NAVs, and attribution to improve portfolio governance and decision-making.

Bank Backing Leverage Northern Trust and Front Office Solutions backing and distribution to access an existing client base of sophisticated asset owners. Use the credibility and channel strength to accelerate pilot programs and multi-client deployments, especially among North American and global investment organizations.

Cloud Platform Emphasize cloud-first architecture with AWS, S3 and web tech to deliver scalable, secure, and low-overhead deployments. This can support rapid onboarding for complex multi-manager portfolios and reduce dependence on spreadsheets, appealing to risk and operations teams seeking efficiency gains.

Real-Time Data Differentiate on real-time transaction tracking, valuations, NAVs, and performance attribution across a full suite of assets. Sell as a core improvement for reporting, compliance, and investment evaluation, with potential to integrate with existing risk and performance platforms.

Strategic Fit As part of a larger bank-backed ecosystem, Parilux offers a complementary fit to Front Office Solutions and Northern Trust clients. Target cross-sell opportunities for front-office workflow enhancements, data management, and outsourced middle-office services across multi-manager portfolios, hedge funds, and private markets.