Hybrid parking shift Parkable targets commercial properties facing outdated parking systems and hybrid work models, presenting an opportunity to replace legacy solutions with a data-led, flexible tenant parking platform.

Premium tenant amenity Position Parkable as a premium amenity that increases tenant satisfaction and retention for landlords, while elevating asset performance and reducing admin for property teams.

High impact metrics Leverage demonstrated outcomes such as improved workplace experience, reduced commute stress, and stronger lease decision influence to craft value-focused outreach with quantified benefits.

Strategic partnerships Target opportunities through existing and recent partnerships (Engrain integration, Hub 640 collaboration, Urban Innovations) to accelerate market entry and expand referenceable deployments in key regions.

Leadership and growth Capitalize on board-level and executive-level additions in the U.S. market to support expansion efforts, while aligning sales motion to industries with large portfolios and multi-site properties.