Enterprise Partnerships Way serves as a platform connecting car services with financial institutions, OEMs, and service providers. Sales can target banks, credit unions, FinTechs, and F&I distributors to embed Way’s services into their offerings, unlocking new revenue streams and expanded customer reach.

B2B Growth Enablement For automotive and service businesses such as parking operators, car washes, repair shops, and EV charging networks, Way offers management software and a distribution channel to access a broader customer base. Upsell opportunities include software licenses, analytics, and monetized service integrations.

Data-Driven Advertising Way’s tech stack includes multiple analytics and advertising tools (Klaviyo, Tableau, Microsoft Advertising, Redis). Potential sales angle: provide data-driven marketing solutions and personalized promotions to partners, increasing driver engagement and service adoption.

EV and Mobility Focus Way helps drivers save on EV charging and vehicle maintenance, aligning with the growing EV and mobility trends. Opportunities exist to partner with charging networks, OEMs, and service providers looking to monetize EV-related services and drive incremental usage.

Mid-Market Growth Potential With 201-500 employees and revenue in the mid-range, Way sits between niche startups and large incumbents. Target mid-market operators and regional networks that need scalable, integrated car-services platforms to accelerate growth and improve customer retention.