Digital Engagement Growth Parker House has invested in digital catalogs for its entire product range, enhancing online product presentation and making it easier for dealers and end-users to explore offerings, providing an opportunity to strengthen digital marketing and online sales channels.

Leadership Expansion The recent appointment of Chelsy Helton as vice president of product development indicates a strategic focus on product innovation and development, creating potential for new product lines and market expansion efforts.

Industry Experience With over 75 years of history in quality furniture manufacturing, Parker House has established a strong brand reputation that can be leveraged in sales pitches targeting dealers seeking reliable, time-tested partners.

Family-Owned Advantage As a family-owned and operated company committed to quality and service, Parker House emphasizes customer relationships and personalized service, offering opportunities for sales approaches that highlight customized solutions and dedicated support.

Market Positioning Operating within the mid-market segment with revenues between $10M and $50M and a focus on value, Parker House presents opportunities to offer innovative, cost-effective furniture solutions to expand their market share among value-conscious consumers and dealers.