Parques Reunidos
Entertainment ProvidersCommunity of Madrid, Spain501-1000 Employees
Parques Reunidos is a Madrid, Community of Madrid-based operator in the entertainment sector with decades of experience. It runs more than 50 leisure venues, including theme parks, zoos, marine parks, water parks, and indoor entertainment centers, across Europe, North America, and Australia. The company positions itself as a leading global operator of regional leisure parks, with asset diversity that places it among the larger players in Europe and worldwide. Its business model encompasses fully-owned parks, operation of third-party parks, and advisory services for park development, and its facilities attracted about 20 million visitors in the fiscal year ending September 30, 2016. In 2026, Parques Reunidos announced a collaboration with Samsung Electronics to integrate Samsung Wallet into its digital ecosystem across Europe, signaling ongoing modernization of the guest experience.