Acquisition by Facebook Acquired for $85M by Facebook in 2013, Parse now offers a robust developer platform with significant growth potential aligned with Facebook's vision.

Expansion into Other Platforms Parse's extension of SDKs to include platforms beyond mobile, starting with Arduino, presents a sales opportunity to target diverse developer segments in the IoT and embedded systems space.

Competitive Positioning Identified competition from Firebase implies Parse competes in a dynamic sphere; identifying and addressing customer pain points relative to competitors presents a strategic sales opportunity.

Product Enhancements The introduction of Enhanced Sessions for heightened data security offers a compelling sales feature to attract security-conscious developers, positioning Parse as a secure backend solution.

Market Entry Strategy Parse's recent version launch and migration guidance create a conducive environment for sales campaigns targeting Parse.com users seeking enhanced scalability, robust features, and simplified server management.